All articles by BRAIN Staff
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association has announced an honorary board of directors, made up of prominent figures in the cycling industry who are actively contributing to NICA’s efforts.
WATERLOO, WI (BRAIN) — Next season Trek Bicycle will own the WorldTour team it has sponsored and supplied for the last three years.
BOULDER, CO (BRAIN) — Verde PR & Consulting is now representing BikeRoar, a service that connects bike consumers with independent retailers.
HIGHLANDS RANCH, CO (BRAIN) -- Donnelly Sports has appointed Live to Play Sports Group Inc. to distribute Clement tires in Canada, effective July 1. Colorado-based Donnelly Sports is the licensee and manufacturer of Clement tires worldwide.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.
RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.
OSAKA, Japan (BRAIN) — Shimano has announced plans to establish a manufacturing facility in the Philippines to produce bicycle components. The new facility will enhance its production capabilities in that emerging market, the company said in a statement.
BETHEL, CT (BRAIN) — Cannondale has launched the second issue of the Cannondale Gazette for the 100th anniversary of the Tour de France. The free digital magazine is created by Cannondale in partnership with Peloton magazine.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is adding an outdoor exhibit space to its September show in Las Vegas, with a bike test track, a stage, a jumbo LED screen and a beer vendor.