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BRAIN Staff

All articles by BRAIN Staff

April 7, 2014
La Bicicletta's Assos ProShop display.

MONTREAL (BRAIN) — Swiss clothing brand Assos has opened its first two North American shop-in-shop ProShops, with La Bicicletta in Toronto and Fresh Bikes in Arlington, Va. The brand has 17 ProShops around the world, with eight more planned to open this year.

Posted in Retail News
April 7, 2014

IRMO, S.C. (BRAIN) — KindHuman has announced the recipients of its 2014 Take The Lead Cycling Scholarships.

The bicycle and cycling apparel supplier's scholarship program is intended to reward character and kindness over talent and speed.

Posted in North America
April 7, 2014

LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.

Posted in North America
April 4, 2014
The Eleanor in Navy.

MARINA DEL REY, Calif. (BRAIN) — Linus Bike's newest bike bags are the Harrison briefcase and the Eleanor canvas bag. Both designs attach easily to bike racks with covered hooks.

Posted in New Products
April 4, 2014

RAPID CITY, S.D. (BRAIN) — Balance bike brand Strider is supporting the 2014 Special Olympics USA Games, which are being held June 14-21 in New Jersey.

Posted in Industry News
Balance bike brand will introduce new models at the June event.
April 4, 2014

WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year.

Posted in North America
April 4, 2014

MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.

Posted in North America
April 4, 2014

IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any Felt bike. The grand prize is a trip for two to Hawaii for the 2014 Kona Ironman World Championships.

Posted in Industry News
April 4, 2014

ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of  Wahoo Fitness products in Australia.

The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.

Posted in International
April 3, 2014

PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had reportedly shuttered its doors last August due to financial troubles.

Posted in Industry News

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