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North America

Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 4, 2016
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
Posted in North America Tagged Mergers & Acquisitions
Posted April 1, 2016
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
Posted in North America
Posted April 1, 2016

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.

Posted in North America
Posted March 31, 2016
IBDs to have exclusive on Spider 275C for first 180 days after launch.

TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.

Posted in North America
Posted March 30, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.

Posted in North America Tagged People / Racing & Sponsorship
Posted March 30, 2016

PROVIDENCE, R.I. (BRAIN) — Protective gear brand G-Form has added Steve Kwait to its sales team.

Posted in North America Tagged Sales Reps
Posted March 29, 2016

VANCOUVER, British Columbia (BRAIN) — Mia Kohout has been hired as the new general manager of the new Vancouver Bike Share program, which is scheduled to launch early this summer.

Posted in North America
Posted March 29, 2016

BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S. 

Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.

Posted in North America
Posted March 29, 2016

BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California. 

Posted in North America
Posted March 28, 2016

RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.

Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant. 

Posted in North America
Posted March 25, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.

Posted in North America Tagged Interbike
Posted March 25, 2016

CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.

Posted in North America
Posted March 24, 2016

BOULDER, Colo. (BRAIN) — Stages Cycling is now supplying the official power meter and indoor bikes to USA Cycling. The agreement covers USAC's developmental programs and the USA Cycling Team on the road and track for the 2016 season, including the Rio Olympic Games.

Posted in North America Tagged Racing & Sponsorship
Posted March 23, 2016
CSG still owns trademark name. Karklins planning domestic carbon frame business.

LITTLE ROCK, Ark. (BRAIN) — Tony Karklins, along with a few other investment partners, has acquired the tooling, machinery and intellectual property from Montreal-based Guru Cycles and plans to set up a composite/carbon factory in the U.S.

Posted in North America
Posted March 23, 2016

WATHAM, Mass. (BRAIN) — Miso Partners, an outside sales and marketing agency in New England, is growing with the addition of two new partners. Miso represents leading brands including Felt Bicycles, Cycles Devinci, Race Face, Küat and Bonk Breaker.

Posted in North America Tagged Sales Reps
Posted March 22, 2016

BOULDER, Colo. (BRAIN) — PeopleForBikes has hired Kyle Wagenschutz to serve as the organization's director of local innovation.

Posted in North America Tagged Advocacy/Non-profits
Posted March 22, 2016

IRVINE, Calif. (BRAIN) —  BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.

Posted in North America Tagged People
Posted March 22, 2016

DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.

Posted in North America Tagged Consumer Expos and Rides
Posted March 21, 2016

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.

Posted in North America

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