OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.
PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.
LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States.
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.
BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.
LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them
RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN's subscriber base before the event.
OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S. service partner for Bosch eBike Systems.
BUFFALO, NY. (BRAIN) — DP Brakes, a powersport supplier, is now having its bicycle brake pads and rotors distributed by Action Bicycle USA.