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North America

Posted June 2, 2014

AJAX, Ontario (BRAIN) — WASPcam products are now being distributed in the U.S. by BTI and Lexco Bikes.

The Canadian brand's products continue to be distributed in Canada by Live to Play Sports.

Posted in North America
Posted June 2, 2014

BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is the official performance apparel sponsor for the BC Bike Race, held June 28-July 5 this year in Sugoi's home of British Columbia.

Posted in North America Tagged Competition
Posted May 30, 2014

SALT LAKE CITY (BRAIN) — Marketing communications company SOAR Communications has hired Ian Connor as an account executive.

Posted in North America Tagged People
Posted May 30, 2014

MONTREAL (BRAIN) — Guru Cycles has added Aaron Allen as an independent sales representative. Allen will work with Josh Novis to represent the brand in California, Arizona, Nevada, Washington and Oregon. 

Posted in North America Tagged People
Posted May 30, 2014

CARDIFF BY THE SEA, Calif. (BRAIN) — BMX icon Bob Haro plans to begin shipping a limited edition new bike this November under the Ikonix brand, marking his return to bike making about 31 years after he launched the industry’s first freestyle-specific bike model, the Haro Freestyler.

Posted in North America
Posted May 30, 2014

SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals.

Posted in North America
Posted May 30, 2014

STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has made two additions to its sales team. Jerard Whitehead will assume the role of grocery category manager and Shannon Lane has taken on a new role within Honey Stinger as a key account manager for sports and outdoor categories.

Posted in North America Tagged People
Posted May 30, 2014

BOULDER, Colo. (BRAIN) – Car rack manufacturer RockyMounts has contracted with GSD Global, LLC to assist in product development, the companies announced this week.

Posted in North America
Posted May 29, 2014

GRANGER, Ind. (BRAIN) — Podium Imports is now the exclusive distributor for SportCrafters in Canada.

Posted in North America
Posted May 28, 2014
The League takes a look at how American bicyclists die.
The report is available for free download from the League website.

WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.

Posted in North America Tagged Advocacy/Non-profits / Green Lane Project
Posted May 28, 2014

PITTSBURGH (BRAIN) — Bicycle Times will be available at 250 Shoppers Drug Mart locations in Canada, starting with its issue 29. The magazine will get a front-shelf promotion in the stores.

Posted in North America Tagged Media/Publishing
Posted May 28, 2014

BOULDER, Colo. (BRAIN) — JJ Rudman is returning to CatEye America as the new key account manager. Rudman, a former CatEye employee, was most recently a retail analyst with Leisure Trends, where he focused on industry POS analysis and reporting.

Posted in North America Tagged People
Posted May 28, 2014

CEDAR PARK, Texas (BRAIN) — Fallbrook Technologies Inc. the comapny behind the NuVinci continuously variable planetary drivetrain, is partnering with Evelo Electric Bicycles on a "30-Day eBike Challenge" consumer promotion.

Posted in North America Tagged Electric bike
Posted May 28, 2014

VANCOUVER, British Columbia (BRAIN) — Lambert is set to become the exclusive Canadian distributor of Hitcase iPhone cases and accessories for the bike and running market.

Hitcase offers iPhone cases, mounts, accessories and apps that convert an iPhone into a shockproof, waterproof POV action camera.

Posted in North America
Posted May 27, 2014

SAN FRANCISCO (BRAIN) — Rumbleship, a bicycle-product "distribution platform," has added three new brands, all mountain bike suppliers, to its offerings: E-Thirteen, Loaded Precision and WickWerks.

Posted in North America
Posted May 27, 2014

IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.

Posted in North America Tagged PressCamp
Posted May 27, 2014
Todson's Eric Sakalowsky (l) and Rick Schad at the filming.

FOXBOROUGH, Mass. (BRAIN) — Todson's OnGuard bike lock survived a variety of strength tests to emerge victorious on National Geographic Channel's "Showdown of the Unbeatables" show last week.

Posted in North America
Posted May 27, 2014
Steady growth leads to expansion after 18 years for the company now known as Borah Teamwear

COON VALLEY, Wis. (BRAIN) — Clothing vendor Mt. Borah has renamed itself Borah Teamwear and has broken ground on a 9,000-square-foot expansion to its manufacturing facility, after 18 years in the same location.

Posted in North America
Posted May 27, 2014
The bikes feature custom machined head badges.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.

Posted in North America
Posted May 27, 2014

BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.

Posted in North America Tagged People

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