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North America

CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands.

DAYTON, OH (BRAIN)—Huffy relaunched Airborne Bicycles at Sea Otter, where it directed consumers to the exclusive online sales channel for its new line of aluminum mountain bikes.

VANCOUVER, British Columbia (BRAIN)—RBC (Royal Bank of Canada) has stepped up to be the main sponsor for the first ever RBC GranFondo Whistler mass cycling event. It will be held September 11, along the picturesque Sea to Sky Highway.

Tagged Events

MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.

True's other industry clients include Castelli, Easton and Giro.

Tagged People

SEATTLE, WA (BRAIN)—Nuun & Co has two new senior additions to its sales team with Jeff Dean as director of specialty sales and Scott Schilter as manager of run/tri/outdoors.

Tagged People

SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer has opened online registration to retailers and designers for Outdoor Retailer Summer Market 2010, August 3-6, 2010, preceded by Open Air Demo on August 2.

Tagged Tradeshows and conferences

FAIRFIELD, N.J. (BRAIN)—SGS Consumer Testing Services will now provide third-party testing of children's bicycle helmets, as now required by the Consumer Product Safety Commission.

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Tagged People

CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

Tagged People

PRAGUE, Czech Republic (BRAIN)—Specialized recently formed a subsidiary in the Czech Republic and has opened two new concept stores in Prague.

Specialized Czech, located just outside Prague, employs 35 people who handle sales, marketing, SBCU, retail services and finance and run the warehouse.


SANTA ROSA, CA—The Italians call it “The Big Ride” or “The Big Endurance.” American promoters and industry types are calling it “The Next Big Thing.”


HILTON HEAD, SC—The rental car business may be down but bike rentals are booming. Stores that cater to rental customers report an increase in business over the past five years as tourists increasingly embrace cycling to tour a city.

LAGUNA NIGUEL, CA (BRAIN)—Online retailer registration for DealerCamp is open, and Lifeboat Events is offering a chance for free lodging or an upgrade to a suite to retailers who sign up now.

STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger, the manufacturer of honey-based, natural energy foods, was recently named a "Colorado Company To Watch" award winner.

BEAVERTON, OR (BRAIN)—Yakima has named RideRep Group, based in Escondido, California, as sales agency for the Southern California, Arizona and Southern Nevada territories.

BOULDER, CO (BRAIN)—Bruno Maier, who joined the Bikes Belong staff in June 2009 as membership and development director, has been promoted to vice president.

Tagged People

MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Tagged Consumer Expos and Rides / Sea Otter Classic

Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter.

MONTEREY, CA (BRAIN)—There was plenty of new eye candy to drool over at the SRAM booth at Sea Otter on Friday as the component maker unveiled its latest and greatest to the public.

Tagged Events

EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories.

Tagged Awards


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