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This week's Ready to Pedal video: "Why Ride?" Click on link to view video.

Growth Cycle is shipping its new Ready to Pedal consumer DVD next week. Subtitled, "Ride More, Drive Less, Here's How," the content is timely. With a 90 percent dealer margin, sales are strong, and the HD quality video and gorgeous San Diego backdrop means production quality is high.

BOULDER, CO (BRAIN)—Gruppo Bici N.A. has signed an exclusive distribution agreement with Atala S.p.A. According to terms of the agreement, Gruppo Bici is now the exclusive importer, marketer and distributor of Atala, Carraro and Umberto Dei bicycles in North America.

Tagged Distributor news

MELBOURNE, Australia (BRAIN)—A new trade show for the Australia and New Zealand market is set to open its doors in Australia August 16-17.

Tagged Tradeshows and conferences

"All my bikes are sexy." —Ben Serotta in response to a comment from a guest at the Serotta Composites open house that "Ben finally made a sexy bike."

For a tour of the composites factory where Serotta is making the "sexy" MeiVici AE custom carbon aero bike seen here, visit the BRAIN Blog.

"Funny looking Time Trial Bike TTX 9.9. $12,000 (Switzerland). Supposed to be one of a kind. Requirements for payment: 1. Must have cash in Euros. 2. Meet in dark alley in Chinatown. 3. Ask for Fabian Cancellara."

PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. (ASI) has hired two sales representatives.

Joining the ASI sales force are Patrick Leslie, fleet and commercial sales representative and Tom Mantle, Western Pennsylvania and West Virginia sales representative.

Tagged People

DUARTE, CA (BRAIN)—Dahon's testing laboratory at its China factory has received accreditation for the testing of bicycle frames and sub-assemblies according to a host of international standards, including the EN standard in Europe.

LINCOLN, NE (BRAIN)—Tomac Bikes first quarter sales are up 30 percent compared with last year's first quarter.

"We are mentally not participating in the global economic decline," said Joel Smith, owner of Tomac Bikes.

BLOOMINGTON, MN (BRAIN)—Temperatures dipped into the single digits as the industry’s largest distributor wrapped up its annual three-day expo yesterday in Bloomington, Minnesota.

Tagged Events / Frostbike

LUSAKA, Zambia (BRAIN)—The Zambian Ministry of Education and international relief organization World Bicycle Relief have signed a Memorandum of Understanding that engages the two parties to work together to deliver some 50,000 bicycles to schoolchildren, teachers, and community supporters in Zambia’s 16 neediest dis

Tagged Advocacy/Non-profits / Distributor news

SAN DIEGO, CA (BRAIN)—Competitor Group has sold VeloGear for an unspecified amount to Midwest Cycling, which will now be called Midwest Velo as a result of the transaction.

Tagged Mergers & Acquisitions

FERNDALE, WA (BRAIN)— Kona's Shoot the Ride Photo Contest returns for its second year.

RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has supplied its sales reps with UPC scanners that allow them to scan items on the retail sales floor to determine which of its accessories need to be filled in to maintain par levels.

LAS VEGAS, NV (BRAIN)—Brent Thomson, mountain bike industry legend and trail master of Bootleg Canyon, has lost his battle with complications from the quadruple bypass surgery he underwent in January.

Tagged People

SANTE FE, NM (BRAIN)—BTI, Bicycle Technologies International, released its annual catalog this week. The 2009 catalog represents a milestone for the 16-year-old parts and accessories distributor; it's the first in the company's history to exceed 1,000 pages.

Tagged Distributor news

NEWBURY PARK, CA (BRAIN)—Giant for Women has produced a special video for Giant retailers designed to help them boost their sales to female customers.

SANTA ANA, CA (BRAIN)—This year’s National Bike Summit presented by the League of American Bicyclists March 10–12 in Washington, D.C.

Tagged Advocacy/Non-profits

Mark Dwight, formerly of Timbuk2 and now the CEO of Rickshaw Bagworks, sent out a short video to Adventure Cycling while riding from San Francisco to Los Angeles to attend the annual TED—that's Technology, Entertainment, Design—Conference.

VISTA, CA (BRAIN)—Bicycle industry veteran and long-time Haro Bicycles outside sales representative, Jim Herney, recently retired. He represented Haro as one of his main lines for more than 12 years.

Tagged People

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