Industry News
BRAIN spoke with Life Time's Kimo Seymour about the acquisition announced Tuesday.
BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.
(BRAIN) — The Dorel brands are shifting to an updated version of the cycle the industry relied on in decades’ past: dealer pre-season commitments made in the fourth quarter and model transitions centered around the new year. The company is promising to eliminate most mid-season model year changeovers.
MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic on Wednesday announced that the 2020 event, which had been rescheduled for October, will not be held.

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, which owns media titles including VeloNews, Triathlete and Bicycle Retailer & Industry News, has acquired three divisions of Active Interest Media.

BOULDER, Colo. (BRAIN) — Jenn Dice is named president and CEO of PeopleForBikes as Blumenthal retires after 16 years at the helm.
SCHAFFHAUSEN, Switzerland (BRAIN) — Garmin Ltd. has acquired Firstbeat Analytics Oy, a privately-held provider of physiological analytics and metrics for consumer devices in the health, wellness, fitness and performance markets.

FREEPORT, N.Y. (BRAIN) — Some of the bike products most in demand during the current mini bike boom — things like kickstands, indoor trainers, and car racks — happen to be available from domestic manufacturers. Companies with U.S.
(BRAIN) — The United Kingdom bike industry says e-bike sales growth stalled in Q1 and during the country's COVID-19 lockdown. The industry is urging the government to provide financial incentives for e-bike purchases and create a public awareness campaign to encourage the use of e-bikes for transportation.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say local officials have given it the go ahead to hold its event here on its new dates, Nov. 24-26, 2020.

ASHLAND, Ore. (BRAIN) — The Professional Bicycle Mechanics Association is running a raffle to raise funds to send individuals representing Black, Indigenous, and People of Color to a United Bicycle Institute training course of their choosing.
CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, best known for its Litespeed and Quintana Roo brands, is changing the name of another of its brands due to a previously unknown connection to 1920 lynching.

DETROIT (BRAIN) — Detroit Bikes is releasing a new e-bike called the E-Sparrow, a $900 commuter based on its popular Sparrow model. The company's first e-bike, the E-Sparrow features a 36V/250W Bafang rear hub motor.

BETHEL, Conn. (BRAIN) — Dorel Industries, which owns Cannondale, Schwinn, GT, and other brands, is re-launching its Charge brand in the U.S., with a line of affordable e-bikes to be sold online and through bike shops.

WINTER PARK, Colo. (BRAIN) — Evil Bikes is offering bike demos in this mountain bike destination town this summer, at an unusual but fitting venue: a craft brewery's tap room.
BRASELTON, Ga. (BRAIN) — Fox Factory Holding Corp. has priced a new common stock offering at $76 per share, which could generate as much as $182.4 million before commissions and other expenses. Fox plans to close on the offering of 2.4 million shares on June 22.

PORT WASHINGTON, N.Y. (BRAIN) — U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group.

HILDEBRAN, N.C. (BRAIN) — Shane Cooper, the founder of the DeFeet cycling sock company, was visiting with George W. Bush one day when the former president took him in to meet his mother.
"He said, 'Mom! This is Shane, he started a company that makes socks out of recycled plastic. Ain't that the world's best-kept secret?" according to Cooper's recollection.
It was an epic namedrop by Cooper, a great storyteller, and we repeat it to make a point.
HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V. said its bike sales rebounded in May after a steep decline in March and April. Bike shops in Germany, Accell's largest market, began to re-open at the end of April. May sales were up 23% over the same month last year.

WATERLOO, Wis. (BRAIN) — Several hours after publishing a blog post about its diversity programs, Trek Bicycle released a separate statement regarding police bikes.