Industry News
WATERLOO, Wis. (BRAIN) — Trek Bicycle has announced an array of initiatives related to racial equity, including a commitment to creating 1,000 industry jobs for people of color, build more bike shops in underserved neighborhoods, establishing a $1 million community investment fund, a scholarship program to support NICA teams with diverse backgrounds, and create a more diverse culture within the company.

MORGAN HILL, Calif. (BRAIN) — Specialized is pledging an additional $10 million to the Outride nonprofit organization and is increasing support of the Legion of Los Angeles Elite Cycling Team to further the team's work of increasing diversity and encouraging inclusion in cycling.
FORT WASHINGTON, Md. (BRAIN) — Safe Routes to School, a nonprofit organization that encourages the development of safe biking and walking routes to schools, is replacing the word "enforcement" with "engagement" in its framework list of 6E's.

PHILADELPHIA (BRAIN) — BikeCo, the North American distributor of Fuji bikes, has suspended sales of bikes to police forces, citing recent reports of police bikes being used as weapons at protest marches.
LINCOLN, Neb. (BRAIN) — Factor Bikes has begun a "hybrid" model of selling direct to consumers and through bike shops in the U.S. The company's U.S. office in Nebraska is handling the direct sales.
WASHINGTON (BRAIN) — Public comment periods begin ending Monday, June 8, for the U.S. Department of Interior's policy proposal to regulate e-bikes as traditional bikes on non-motorized lands.
WASHINGTON (BRAIN) — The Small Business Administration announced Monday modifications to the Paycheck Protection Program to make it easier to qualify for loan forgiveness as businesses attempt to recover from the hardship of the COVID-19 pandemic.

SEATTLE (BRAIN) — They call it "mirroring," creating lines of bikes that mirror the police lines and create a buffer zone.
DALLAS (BRAIN) — Organizers of the North American Handmade Bicycle Show announced Friday that they were canceling the show, which had been scheduled for Dallas in August.

CHAVANOD, France (BRAIN) — Groupe Rossignol has announced the sale of the TIME bike and pedal business to WhaTTfornow, a four-year-old e-bike brand.
WASHINGTON (BRAIN) — The U.S. House Transportation Committee has released a draft of its transportation reauthorization bill, which contains $6.3 billion for biking and walking infrastructure, as well as safety and accessibility measures that cycling advocates are applauding.
FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the ASEANBIKE 2020 show have announced they have postponed the inaugural event until sometime next year. Messe Friedrichshafen, the owner of the Eurobike show, had partnered with .C.C.

PITTSBURGH (BRAIN) — Temporary store closures because of the COVID-19 pandemic led to Dick’s Sporting Goods’ net sales dropping 30.6% in the first quarter year-over-year for the quarter ending May 2.
OSAKA, Japan (BRAIN) — Most publicly-traded bike companies' stock prices have seen a rebound since the pandemic, but Shimano's stock has rebounded and then some.

COLORADO SPRINGS, Colo. (BRAIN) — A former Colorado Cyclist product line manager died after a confrontation with police responding to a neighborhood disturbance call on May 24.

DENVER (BRAIN) — Guerrilla Gravity has defied the gravity of the current economic state with sales volume and dollars up at a time when the demand for high-end bikes is down.

SAN FRANCISCO (BRAIN) — Uber is under fire from cycling advocates about shipping unwanted e-bikes and e-scooters to a scrap yard amid a bike shortage brought on by the COVID-19 pandemic.
VISTA, Calif. (BRAIN) — As the interest in vintage and replica old school BMX bikes grows, Haro Bikes has two new offerings: replicas of the 1984 Haro Master and Sport framesets.

MONTRÉAL (BRAIN) — Quantum, a Montréal-based e-bike retailer and manufacturer, is now distributing Peugeot bikes in Canada, where the brand has been unavailable for about 20 years.

WASHINGTON (BRAIN) — The Trump administration has granted MonkeyLectric LLC an exclusion from Section 301 tariffs for its China-made battery pack.