Industry News

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has reorganized its sales structure in an effort to “better serve a dynamic dealer base and present a new offering under the Rossignol Group of brands,” the company announced.

Tagged People / Sales Reps
Assembly to take place in same facility as Santa Cruz bicycles.
Assembly lead Zach Wilson ushers a Cervélo R3 through a pilot production run at Santa Cruz Bicycles' US headquarters and assembly operation. The company is on-shoring Cervélo assembly to the same facility in Santa Cruz, Calif. where Santa Cruz Bicycles assembles its bikes. Both brands are part of Dutch conglomerate Pon Holding's bicycle division. PHOTO: Santa Cruz Bicycles

TORONTO (BRAIN) — Cervélo is bringing assembly of bikes sold in Canada, the U.S. and the Americas to North America.

HEERENVEEN, Netherlands (BRAIN) — Accell Group announced Friday that it has increased its minority stake in Velosophy to take over 100 percent ownership in the Dutch e-cargo bike company.

Tagged Electric bike / Mergers & Acquisitions

VANCOUVER, British Columbia (BRAIN) — Velofix and Zwift have announced a partnership for Velofix’s mobile bike shops to provide installation of Zwift’s online training platform.

Tagged Mobile service

DETROIT (BRAIN) — After more than a year in operation, Detroit’s MoGo bike share is expanding service to more neighborhoods in Detroit, as well as to five other cities in the region including Berkley, Ferndale, Huntington Woods, Oak Park, and Royal Oak.

Tagged Bikeshare

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The National Association of Music Merchants (NAMM) and Interbike have teamed up on a panel discussion for Wednesday of Interbike Marketweek.

Tagged Interbike

FRIEDRICHSHAFEN, Germany (BRAIN) — The 17-year-old Czech Republic brand, Apache Bicycles, made its first Eurobike appearance here this year. Apache's branding shocked some visitors from the U.S.

Tagged Eurobike
The latest round targets hundreds of imports and includes many bicycle products and components.

WASHINGTON, D.C. (BRAIN) — On Tuesday, the Trump administration announced that it would assess an additional 10 percent tariff on up to $200 billion of Chinese goods.

Tagged Trade/tariffs

BOSTON (BRAIN) — The Serotta International Cycling Institute is offering a three-day Personalized Fit course with an option to get bike fit certified at Interbike. The three-day Personalized Fit certification course starts on the last day of the trade show, Thursday, Sept. 20, and runs through Saturday, Sept.

Tagged Interbike / Retailer education

CHANDLER, Ariz. (BRAIN) — In an effort to get more kids active outdoors this summer, the USA BMX Foundation is promoting a photo scavenger hunt with a prize raffle.

FAIR LAWN, N.J. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids' road and mountain bikes, has hired Marc Urbanski as its New York, New Jersey and Eastern Pennsylvania representative.

Tagged People / Sales Reps

FRIEDRICHSHAFEN, Germany (BRAIN) — A total of 1,400 exhibitors and 37,379 industry visitors from 96 countries came to Eurobike this year. Overall industry attendance was down from 42,590 last year, or about 12 percent.

Tagged Tradeshows and conferences / Eurobike

LEVIS, Quebec, and Lexington, S.C. (BRAIN) — Hawley-Lambert has promoted Jeff Brown to director of operations. Formerly distribution center manager in the Hawley-Lambert’s Lexington, South Carolina, facility, Brown brings a strong background in logistics and leadership to his new role, the distributor stated.

Tagged Distributor news / People

BOULDER, Colo. (BRAIN) — PeopleForBikes’ board of directors has elected Quality Bicycle Products founder Steve Flagg board chairman. He will serve a two-year term.

Tagged Advocacy/Non-profits / People

FARMINGTON, Utah (BRAIN) — Vista Outdoor has entered an agreement to sell off its Bollé, Cebé and Serengeti brands for $158 million to Antelope Brands Bidco Inc., an entity controlled by a private equity fund based in Europe.

Tagged Mergers & Acquisitions

TAICHUNG, Taiwan (BRAIN) — Giant announced production and distribution expansions in Europe this week, signaling its commitment to that market and its eye on reducing costs. Giant currently sells more than 400,000 bikes annually in Europe, including traditional bikes and e-bikes.

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has formed a new e-bike committee focused on developing equipment regulations for competition.

Tagged Electric bike / Racing & Sponsorship / Eurobike

GIRONA, Spain (BRAIN) — Organizers of Sea Otter Europe have announced that the third edition of the festival will be held May 31-June 2, 2019 — once again in Girona, Spain.

Tagged Events / Sea Otter Classic
The show is increasingly focusing on e-bikes and e-mobility products and services.

FRIEDRICHSHAFEN, Germany (BRAIN) — This year’s Eurobike show is set to open Sunday, a day after the Tour de France begins.

Tagged Tradeshows and conferences / Eurobike

MADISON, Wis. (BRAIN) — Raleigh Bike Parts will be the new exclusive U.K. distributor of Saris Brands, which includes Saris car racks, CycleOps trainers and PowerTap power meters.

Jeff Frehner, Saris' COO, said he was delighted with the partnership.

Tagged Distributor news

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