Industry News

AUSTIN, Texas (BRAIN) — Woom bikes will be the official kids bike manufacturer of the Sea Otter Classic after it signed a three-year sponsorship agreement with Life Time.

Tagged Sea Otter Classic

OLDENZAAL, the Netherlands (BRAIN) — Oregon-based apparel recycler The Renewal Workshop has been acquired by the global textile supply chain provider Bleckmann, the companies announced Wednesday.

Tagged Mergers, Acquisitions & Investments

SEATTLE (BRAIN) — PNW Components products valued in excess of $500,000 were stolen from a delivery truck Monday night.

A shipping broker reported the theft that occurred in San Bruno, California, while the truck was on the way to PNW Components' Sacramento warehouse.

CUMBRIA, England (BRAIN) — Lyon Cycle announced a United Kingdom distribution agreement with Industry Nine. The brand will be led in the UK by Lyon Cycle Market Manager Jordan Lunn.

Tagged Distributor news

PARK CITY, Utah (BRAIN) — SRAM has committed to a multi-year agreement with the organizers of The Big Gear Show, which will hold its second event this August here.

Tagged The Big Gear Show

WELLINGBOROUGH, United Kingdom (BRAIN) — Storskogen UK has acquired the majority of shares of cycling parts and accessories distributor Extra UK.

Tagged Mergers, Acquisitions & Investments

VICENZA, Italy (BRAIN) — The investment firm Carlyle has agreed to buy the Italian protective gear brand Dainese Group. Dainese offers gear for powersports and mountain biking.

Tagged Mergers, Acquisitions & Investments

MILAN (BRAIN) — Pirelli has begun making its high-end P Zero Race road and mountain bike tires at its factory in Bollate, Italy. The factory, first opened in 1962, was recently modernized to accommodate production of the brand's high-end models. 

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the health club operator that also owns major cycling events such as Sea Otter Classic, UNBOUND Gravel, and the Leadville 100, recovered from pandemic club shutdowns in 2021 to see a 57.8% increase in company-wide revenues, to $1.3 billion.

Tagged Earnings/Financial Reports / Sea Otter Classic

MONTRÉAL (BRAIN) — Dorel Industries is reporting that its Dorel Sports division recorded a 12.2% increase in revenues last year, its final year before the bike division's sale to Pon Holdings. The acquisition was completed on Jan. 4.

Tagged Earnings/Financial Reports
Gov. Jay Inslee is expected to sign the $1.3 billion transportation bill.

OLYMPIA, Wash. (BRAIN) — The state legislature here passed its largest bicycling infrastructure and bike education funding bill Thursday

The Merida Scultura 5 Team

TAIPEI, Taiwan (BRAIN) — The Awards Pavillion at the Taipei Cycle show features 33 awards winners across several categories, including electrification, IoT, systematic solutions, and green elements in product design

BRAIN talks with Leonor Lin, the president of TAITRA, the trade group that organizes the shows.
Leonor Lin, President of TAITRA

TAIPEI, Taiwan (BRAIN) — As the industry struggles to overcome supply chain challenges that are likely to increase due to the war in Ukraine, the Asian industry gathers this week at the TAIPEI Cycle trade show and its DigitalGo virtual show.

Tagged Taipei Cycle Show
Head Groove-E

AMES, Iowa (BRAIN) — Austria’s Head Sport GmbH assigned its North American licensing and distribution agreement for bikes and accessories to Cycle Force Group.

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation reported record fourth-quarter and full-year revenue gains of more than 80% year-over-year despite what it said were challenging global supply-chain conditions.

Tagged Earnings/Financial Reports

BERLIN (BRAIN) — Signa Sports United has taken a stake in Buzzbike, a U.K.-based bike subscription service. The company said the deal will enable Buzzbike to expand into U.S. and European cities, starting with a planned community in Florida.

CHICAGO (BRAIN) — SRAM is acquiring the cycling apparel brand Velocio, according to Velocio's owners.

The purchase closed on March 3 and was announced publicly on Wednesday, Andrew Gardner, Velocio's chief marketing officer, told BRAIN and VeloNews.

Tagged Mergers, Acquisitions & Investments

DENVER (BRAIN) — The founder of the Colorado Classic, a women's-only road stage race, is announcing a request for funding to relaunch the event last held in 2019. 

Tagged Racing & Sponsorship

VISTA, Calif. (BRAIN) — Friends have launched a Gofundme campaign to help support the young family of 25-year industry veteran James Winchester.

So far, more than 800 retailers are participating.

BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.

Tagged DEI and Sustainability / Electric bike


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