Industry News

Guerrilla Gravity had its best month ever in April.

DENVER (BRAIN) — Guerrilla Gravity has defied the gravity of the current economic state with sales volume and dollars up at a time when the demand for high-end bikes is down.

Tagged From the Magazine
Uber sent unwanted e-bikes and e-scooters to a scrap yard.

SAN FRANCISCO (BRAIN) — Uber is under fire from cycling advocates about shipping unwanted e-bikes and e-scooters to a scrap yard amid a bike shortage brought on by the COVID-19 pandemic.

The Peugeot LR01 Road is part of the brand's Legend line.

MONTRÉAL (BRAIN) — Quantum, a Montréal-based e-bike retailer and manufacturer, is now distributing Peugeot bikes in Canada, where the brand has been unavailable for about 20 years.

WASHINGTON (BRAIN) — The Trump administration has granted MonkeyLectric LLC an exclusion from Section 301 tariffs for its China-made battery pack.

Tagged Tariffs
The new Schwinn Collegiate, built in Detroit.

DETROIT (BRAIN) — While Detroit Bikes announced last week that they will build 500 Schwinn Collegiate 125th Anniversary bikes for Walmart in partnership with Pacific Cycle, owner Zak Pashak has built production capacity and momentum for almost a decade.

The front cover of Cycling Through the Pandemic: What's Next?

BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?

DURANGO, Colo. (BRAIN) — Marketing expert Kristin Carpenter hosted a live presentation on BRAIN's Facebook page Wednesday. A recorded video is now available.

PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”

THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year.

Tagged Coronavirus
The company's Batch bike line is ideally positioned for the current boom in family bike sales.
Bruno Maier

MIAMISBURG, Ohio (BRAIN) — Bruno Maier has held a wide range of positions in the industry, including stints at Huffy, Pacific, CSG, PeopleForBikes, Rocky Mounts. Now he's at United Wheels, the owner of Huffy, Niner, Batch, Vaast, Royce Union and other brands.

Tagged Coronavirus

SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.

Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand. 

Tagged People
BRAIN cover story from last year encourages company 'to do better.'
VAAST Bikes is using 100% recyclable packaging.

MIAMISBURG, Ohio (BRAIN) — Challenge accepted.

Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.

COCHRANE, Alberta (BRAIN) — 4iiii Innovations has named industry veteran Phil White acting president.

White, co-founder of Cervélo Cycles, will be asked to fortify 4iiii's electronics and sensor technology growth. 

Mavic's logo circa 1945.

ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. The lawyer is working with a group that includes bicycle industry experts and two former pro cyclists.

SALT LAKE CITY (BRAIN) — Organizers of The Big Gear Show, a new outdoor and bike trade show planned for July, have decided to cancel the inaugural event and reschedule for Aug. 2-3, 2021.

Tagged Coronavirus / Tradeshows and conferences
But forecasts improvement for rest of 2020

TAICHUNG, Taiwan (BRAIN) — As COVID-19 works its way through the global economy, Giant Group’s first-quarter revenue took a hit as predicted. But as lockdown orders in Europe begin to ease and as China begins a return to normal, second-quarter sales could pick up, the company said.

Tagged Earnings/Financial Reports
Leatt's mountain bike shoe line helped boost first-quarter sales.

CAPE TOWN, South Africa (BRAIN) — Leatt Corp. had its best first quarter in company history, helped by the global launch of its mountain bike shoe line.

Tagged Earnings/Financial Reports
Mavic's US operations unaffected by troubles in France, CEO says.

PARK CITY, Utah (BRAIN) — Mavic's U.S. operations are continuing as usual despite the brand's French wing being put into receivership, the CEO of MAVIC USA told BRAIN.

WASHINGTON (BRAIN) — The U.S. Trade Representative has granted tariff exclusions to imports of Chinese carbon fiber front and rear frame triangles and carbon fiber rims.

Tagged Tariffs

MONTRÉAL (BRAIN) — Dorel Sports, parent company of Cycling Sports Group and Pacific Cycle Group, saw a 2% sales increase in the first quarter thanks to good business in the final two weeks of March.

Tagged Coronavirus / Earnings/Financial Reports


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