Industry News

SEATTLE (BRAIN) — Nuun said it has expanded its event support in 2018 and reckons it will hydrate over 2 million participants in 2018 on race and ride events, as well as in fitness studios and festivals in North American and globally..

GRAND RAPIDS, Mich. (BRAIN) – TerraTrike says it closed its fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company's 22-year history. The privately held company did not release specific revenue figures.

Tagged Earnings/Financial Reports
The first Sagan Fondo, in the Lake Tahoe area in May, will include gravel and dirt roads.

SANTA ROSA, Calif. (BRAIN) — Three-time world champion Peter Sagan is working with Bike Monkey, the producer of Levi's GranFondo, to promote two new gran fondo events in California this year. 

Tagged Consumer Expos and Rides

SAN DIMAS, Calif. (BRAIN) — Framebuilder Foes Racing has spun off a separate business offering lift kits and other components for Ford Transit vans.

Shop services up 4 percent in same year.

BOULDER, Colo. (BRAIN) — Retail sales at independent bike shops reached $3 billion last year, down 1 percent from $3.1 billion in 2016, according to the latest point-of-sale data from The NPD Group's U.S. Retail Tracking Service.

Company reports "no shortage of interest" in selling Bollé brand; offers little intel on Giro and Bell performance.
Vista Outdoor's Outdoor Products segment includes Bell and Giro.

NEW YORK (BRAIN) — Vista Outdoor, owner of the Bell, Giro, Blackburn, CamelBak and Bollé brands, continues to see a sales decline in its core ammunition and firearms segments. The company reported Thursday that sales were down 11 percent in its third quarter, which ended Dec. 31.

SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand. 

LEXINGTON, S.C., & LEVIS, Quebec (BRAIN) — Hawley-Lambert launched an online dealer staff training platform for all its North America accounts. Called HLC University, the platform is hosted on both the Hawley and Lambert dealer websites.

BOULDER, Colo. (BRAIN) —  VeloNews is adding content from the cycling analysis and commentary website The Outer Line to the website. will publish new stories from The Outer Line as well as host its archives.

Tagged Media/Publishing

EUGENE, Ore. (BRAIN) — Rolf Prima Wheels has hired industry veteran Tom Kern as national sales manager, overseeing sales for Rolf Prima and its new rim brand launched this fall, Astral Cycling. Kern had recently been director of sales at Faraday Bicycles in San Francisco.

Tagged People

BALTIMORE (BRAIN) —Custom kit supplier Athlos is launching three programs to raise money and awareness for PeopleForBikes.

Tagged Advocacy/Non-profits

HELSINKI (BRAIN) — Sales in Amer Sports Corporation's cycling division — comprising sales by Mavic and Enve — were down 10 percent in local currencies in 2017, Amer reported Thursday. In the final quarter of the fiscal year, the division's sales were also down 10 percent.

Tagged Earnings/Financial Reports

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has announced its recent sponsorship of the National Interscholastic Cycling Association, joining its corporate booster club at the Elite Level.

IRVINE, Calif. (BRAIN) — Starting April 1, Saris will begin distributing Bosch eBike Systems components and provide frame integration support to artisan bicycle brands in North America.

Tagged Distributor news / Electric bike

MILWAUKEE (BRAIN) — Olympic Supply Company has added industry veteran Kyle Jaeger to its sales force as its Midwest sales rep, covering Iowa and Eastern Nebraska. 

Tagged People / Sales Reps

FT. COLLINS, Colo. (BRAIN) — Big Shot Bikes, primarily an online seller of custom-colored fixed-gear and single-speed bikes, is looking for a buyer.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is now expanding its distribution of Hayes Performance Systems' full line to Canadian bicycle retailers. The company said the expanded partnership will increase Canadian dealers' access to Manitou, Sun Ringlé, Hayes, Answer and Wheelsmith.

DENVER (BRAIN) — Organizers of the first combined Outdoor Retailer + Snow Show, held last week, say the combined show attracted more than the sum of the two separate shows. It was the first OR show in Denver following the show's decision to leave its longtime home in Salt Lake City last year.

Tagged Tradeshows and conferences

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is working with the National Ski Patrol to promote mountain bike patrols and patrollers.

Tagged Advocacy/Non-profits

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is warning its customers to be wary of emails purporting to be coming from company owner Steve Flagg and asking for payment.


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