Industry News

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association will host a new event to bring together female leaders in mountain biking. The IMBA UPRISING event will be March 22-25 in Bentonville, Arkansas.

Tagged Advocacy/Non-profits / Consumer Expos and Rides

LONGMONT, Colo. (BRAIN) — Bikepacker Magazine and are integrating their websites and collaborating on projects.

Tagged Media/Publishing

MORGAN HILL, Calif. (BRAIN) —The Specialized Foundation is now accepting Riding for Focus applications for the 2018-19 academic year.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced plans to create a new video series and a new podcast.

Tagged Interbike

COLORADO SPRINGS, Colo. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids' road and mountain bikes, has reached a sponsorship agreement with USA Cycling to be the organization's Official Kids' Bike through 2020. 


Exhibitors happy with new venue, foot traffic.
About 1,400 retail attendees were counted on the first day of CABDA.

SCHAUMBURG, Ill. (BRAIN) — CABDA show director Jim Kersten told the crowd at the industry party Wednesday night that he’s taking the regional show to other markets soon.

Tagged CABDA

MARINA, Calif. (BRAIN) —Light & Motion has laid off Jack Gresmer, who had been the brand's director of sales since 2011. 

Danial Emerson, the company's CEO, announced the move to sales reps and distributors in a letter this week.

Tagged People

LOS ANGELES (BRAIN) — Cero Bicycle, which raised about $25,000 with an Indiegogo crowdfunding campaign last year, has fulfilled those orders and is looking to establish consumer-direct and dealer sales.

Tagged Electric bike
Ridley and Merckx products will ship out of Iowa-based North America Cycles starting in April.

AMES, Iowa (BRAIN) — Belgian Cycling Factory, owner of the Ridley and Eddy Merckx bike brands, has reached a new warehousing and marketing agreement with North America Cycles in Ames, Iowa.

PARK CITY, Utah (BRAIN) — POC has appointed cycling industry veteran Ben Coates as managing director for North America. Coates joins POC following 15 years at Trek Bicycle.

Tagged People

KETCHUM, Idaho (BRAIN) — 7Mesh, Orbea and Sawtooth Brewery are in the first round of sponsors announced for the inaugural Impact Media Summit. The event produced by CrankTank is this June in the Sun Valley, Idaho, area. 

Tagged Tradeshows and conferences

COLORADO SPRINGS, Colo. (BRAIN) — Haute Route has added global nonprofit World Bicycle Relief as a designated charity partner for all North American events this year.

Two-day show starts Wednesday in new venue.

CHICAGO (BRAIN) — After nine straight days of a winter storm that delivered record snowfall in the Windy City and caused nearly 500 flight cancellations at Chicago O'Hare and Midway airports over the weekend, the weather took a turn for the better as the industry descended into Chicago for the start the Chicagoland Area Bicycle Dealers Association show.

Tagged CABDA

BOULDER, Colo. (BRAIN) — President Trump's budget eliminates the Transportation Investment Generating Economic Recovery (TIGER) Program, which has supported bicycle-friendly projects. Trump's proposed infrastructure program also largely ignores bicycle infrastructure, according to PeopleForBikes.

SPOKANE VALLEY, Wash. (BRAIN) — Paul Swift has sold the majority interest in BikeFit Systems LLC and formed CyclePoint LLC. The new company is the exclusive educational provider for BikeFit Systems and will offer BikeFit Level 1 and Level 2 courses online.

OSAKA, Japan (BRAIN) — Shimano saw a 4 percent increase in net sales in its bicycle division last year, while operating income in the segment was nearly flat, down 0.8 percent, the company announced Tuesday.

Tagged Earnings/Financial Reports
An example of BicycleBlueBook's new marketing materials.

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook is giving its IBD customers access to marketing assets through Promoboxx, a web platform used by several major bike suppliers.

QBP's Dealer's Choice brands are helping fund the grant pool.

BLOOMINGTON, Minn. (BRAIN) — QBP is launching a new grant program that will support bike shop-led initiatives to support their communities.

BENTONVILLE, Ark. (BRAIN) — Brendan Quirk, the co-founder of Competitive Cyclist and most recently the North American president of Rapha, is joining the Runway Group as cycling program manager.

Tagged People


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