Industry News

MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.

NOTTINGHAM, United Kingdom (BRAIN) — Interactive Strength Inc. has agreed to acquire Wattbike, an indoor stationary bike training platform, in an all-stock transaction.

SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemakers in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for about $1 million — cash — in tariff fees. Until this week, the company had planned on zero.

BEVERLY, Mass. (BRAIN) — Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer to do so since the Trump administration announced new tariffs on Tuesday.
(BRAIN) — Cardinal Cycling Group, the owner of the Time bicycle brand, is partnered with Unibike, a Portugal assembly factory, to open a painting and bike assembly factory in the Spartanburg, South Carolina, area this year.

(BRAIN) — The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new tariffs announced by the Trump administration Wednesday apply to all of the above and more.
PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.

WASHINGTON (BRAIN) — The Trump administration said the $800 de minimis loophole on Chinese imports will end on May 2.
The administration had announced Feb. 3 that it would close the loophole on shipments from China, Mexico and Canada.

Borealis Founder and CEO Steve Kaczmarek said "responsible planning" is impossible in the current climate.

(BRAIN) — A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists estimated that an average of $416 is spent per visit toward lodging, restaurants, and retailers.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Despite surveys and many conversations with industry stakeholders, Emerald Expositions has not made a decision about bringing back the Interbike trade show in the near future, the company told BRAIN.
CHICAGO (BRAIN) — SRAM said it has hired outside specialists to investigate an IT systems outage that caused the company to shut down its wholesale ordering system and other systems last month.

SAN LUIS OBISPO, Calif. (BRAIN) — Longtime industry member John Neugent died recently at age 76. Neugent worked for Service Cycle, led Sachs USA and worked with several other brands before opening his own consumer-direct wheel brand, Neuvation, in about 2004.

IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary.

TUCSON, Ariz. (BRAIN) — A speaker at last week’s Bicycle Leadership Conference declared “uncertainty” the Word of the Year for this industry and others, with much of the prevailing unease related to U.S. tariffs that have taken effect or been threatened.

LAS VEGAS (BRAIN) — A year after announcing an expanded lineup, Haro is fleshing out its product line with new aluminum-framed full suspension mountain bikes, new e-bikes and other adult models being introduced at CABDA West and Sea Otter next month.

TAIPEI, Taiwan (BRAIN) — Gary Fisher's e-bike startup brand Morelle Bikes will debut at the Sea Otter Classic next month, Fisher told BRAIN during the opening day of the Taipei Cycle show.

TAIPEI, Taiwan (BRAIN) — Taipei Cycle show begins Wednesday with an estimated 980 exhibitors from 35 countries participating at the Nangang Exhibition Center.