Industry News

Company says it wants to remove barriers to purchase but keep retailers involved in the customer experience.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles rolled out its Customer-Connect online sales program to dealers on Monday.

Tagged Omnichannel

EAGLE, Colo. (BRAIN) — Uncommon Communications has added Jordan Carr to the agency's public and media relations team. Effective immediately, Carr joins Uncommon as account manager.

Tagged People

CHICAGO (BRAIN) — SRAM has added Darnell "Dr. Dunk" Hillman to its ambassador program. The former NBA and ABA player is the first member of the brand's new program that is intended to get retired pro athletes to take up bike riding.

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a U.S. manufacturer of three-wheeled recumbents, is working with Adventure Cycling to offer a free year's membership to the organization with the purchase of some models. The company also is offering a $200 discount on TerraTrike accessories with a new trike purchase.

NEVERS, France (BRAIN) — Look Cycle has adopted a minimum advertised price policy for the U.S. and Canada, which goes into effect immediately. The company will sell only to authorized wholesalers, retailers, internet retailers and distributors.

Tagged Distributor news / MAP

TORONTO (BRAIN) — E-bike brand Elby says its growth has surpassed its own expectations in 2017, as it signed its 50th North American retailer three months ahead of schedule. 

Tagged Electric bike

BOULDER, Colo. (BRAIN) — The PeopleForBikes Coalition board of directors held its biannual meeting Tuesday. Among other business, the board approved the organization's 2018 budget and approved eight new recipients of PeopleForBikes' Community Grants program. The list of recipients is below. 

Tagged Advocacy/Non-profits

REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire continues to restructure its North American bicycle sales team with the promotion of Matt Boissy to the position of North American sales manager. Boissy steps in to service Kenda’s OEM customers after having spent several years in aftermarket sales.

Tagged People

CARLSBAD, Calif. (BRAIN) — As part of its plan to re-enter the U.S. market, Japanese tire maker IRC Tire named LiFT creative studios as its creative and interactive agency of record.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has hired Tyler Meyers as international sales manager. Meyers has a long history in the industry, previously holding senior roles at Shimano, Electra, Trek, BionX and most recently launching Elby bicycles.

Tagged People

SEATTLE, Wash. (BRAIN) — Nuun is expanding the availability of its recently introduced vitamin hydration product into Canada. Nuun Vitamins will debut in Canada at Whole Foods and MEC.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said it has completely revamped its educational content offerings for its 2018 show. Headlining the show's content will be keynote speaker John Venhuizen, the CEO of Ace Hardware Corporation.

REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has promoted Sam Whitley to the position of North American aftermarket sales manager.

Tagged People

BLOOMINGTON, Minn. (BRAIN) — QBP will hold its 2018 SaddleDrive event Aug. 20-24 at Seven Springs Resort, which is an hour away from Pittsburgh.

Tagged Distributor news

BOULDER, Colo. (BRAIN) — President Trump's proclamation Monday shrinking two National Monuments in Utah jeopardizes at least 150 miles of roads and trails used by cyclists and could lead to the loss of protection for much more cycling terrain around the country, according to PeopleForBikes.

Jarchow.

LOS ANGELES, Calif. (BRAIN) — Ergon USA has added Karen Jarchow to the brand's marketing department as assistant marketing director. 

Tagged People

BLOOMINGTON, Minn. (BRAIN) — QBP is launching the QBP Equity and Diversity Internship as part of its diversity intiative.

BATH, U.K. (BRAIN) — Play Sports Network, which produces the Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network, is launching the Electric Mountain Bike Network in early 2018. Haibike and Specialized are among the network's initial sponsors.

Tagged Electric bike / Media/Publishing

HOCKESSIN, Del. (BRAIN) — Design-savvy members of the bike industry are mourning Rich Roat, an internationally known design and typeface pioneer who died this weekend at age 52. The co-founder of House Industries was best known for his work for major brands including The New Yorker, Disney and Lego. He also was a longtime cycling enthusiast who worked on a variety of projects in the bike world.

CARBONDALE, Colo. (BRAIN) — Why Cycles announced Tuesday that it has moved company headquarters from Ogden, Utah, to Carbondale, Colorado. The titanium bike brand was founded in Ogden two years ago, offering four models of mountain, gravel and dirt jumper frames.

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