Industry News

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, which owns media titles including VeloNews, Triathlete and Bicycle Retailer & Industry News, has acquired three divisions of Active Interest Media.

Tagged Mergers & Acquisitions / Media/Publishing / BRAIN News
Organization creates Tim Blumenthal Legacy Fund

BOULDER, Colo. (BRAIN) — Jenn Dice is named president and CEO of PeopleForBikes as Blumenthal retires after 16 years at the helm.

SCHAFFHAUSEN, Switzerland (BRAIN) — Garmin Ltd. has acquired Firstbeat Analytics Oy, a privately-held provider of physiological analytics and metrics for consumer devices in the health, wellness, fitness and performance markets.

Tagged Mergers & Acquisitions
Production photo courtesy of Saris.

FREEPORT, N.Y. (BRAIN) — Some of the bike products most in demand during the current mini bike boom — things like kickstands, indoor trainers, and car racks — happen to be available from domestic manufacturers. Companies with U.S.

(BRAIN) — The United Kingdom bike industry says e-bike sales growth stalled in Q1 and during the country's COVID-19 lockdown. The industry is urging the government to provide financial incentives for e-bike purchases and create a public awareness campaign to encourage the use of e-bikes for transportation.

Tagged Electric bike
Courtesy photo from the 2019 Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say local officials have given it the go ahead to hold its event here on its new dates, Nov. 24-26, 2020.

Tagged Eurobike
Raffle program has already raised more than $8,000.

ASHLAND, Ore. (BRAIN) — The Professional Bicycle Mechanics Association is running a raffle to raise funds to send individuals representing Black, Indigenous, and People of Color to a United Bicycle Institute training course of their choosing.

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, best known for its Litespeed and Quintana Roo brands, is changing the name of another of its brands due to a previously unknown connection to 1920 lynching.

DETROIT (BRAIN) — Detroit Bikes is releasing a new e-bike called the E-Sparrow, a $900 commuter based on its popular Sparrow model. The company's first e-bike, the E-Sparrow features a 36V/250W Bafang rear hub motor.

Tagged Electric bike
The Charge comfort model.

BETHEL, Conn. (BRAIN) — Dorel Industries, which owns Cannondale, Schwinn, GT, and other brands, is re-launching its Charge brand in the U.S., with a line of affordable e-bikes to be sold online and through bike shops.

Tagged Electric bike

WINTER PARK, Colo. (BRAIN) — Evil Bikes is offering bike demos in this mountain bike destination town this summer, at an unusual but fitting venue: a craft brewery's tap room.

BRASELTON, Ga. (BRAIN) — Fox Factory Holding Corp. has priced a new common stock offering at $76 per share, which could generate as much as $182.4 million before commissions and other expenses. Fox plans to close on the offering of 2.4 million shares on June 22. 

Monthly sales totaled $1 billion in April, according to The NPD Group data.

PORT WASHINGTON, N.Y. (BRAIN) — U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group.

Cycling apparel brands look to catch up with outdoor industry in sustainable options. But marketing is tricky.
Rapha has increased the use of recycled materials in its apparel.

HILDEBRAN, N.C. (BRAIN) — Shane Cooper, the founder of the DeFeet cycling sock company, was visiting with George W. Bush one day when the former president took him in to meet his mother.

"He said, 'Mom! This is Shane, he started a company that makes socks out of recycled plastic. Ain't that the world's best-kept secret?" according to Cooper's recollection.

It was an epic namedrop by Cooper, a great storyteller, and we repeat it to make a point.

HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V. said its bike sales rebounded in May after a steep decline in March and April. Bike shops in Germany, Accell's largest market, began to re-open at the end of April. May sales were up 23% over the same month last year.

Tagged Earnings/Financial Reports

WATERLOO, Wis. (BRAIN) — Several hours after publishing a blog post about its diversity programs, Trek Bicycle released a separate statement regarding police bikes.

WATERLOO, Wis. (BRAIN) — Trek Bicycle has announced an array of initiatives related to racial equity, including a commitment to creating 1,000 industry jobs for people of color, build more bike shops in underserved neighborhoods, establishing a $1 million community investment fund, a scholarship program to support NICA teams with diverse backgrounds, and create a more diverse culture within the company.

Photo from Outride.

MORGAN HILL, Calif. (BRAIN) — Specialized is pledging an additional $10 million to the Outride nonprofit organization and is increasing support of the Legion of Los Angeles Elite Cycling Team to further the team's work of increasing diversity and encouraging inclusion in cycling.

FORT WASHINGTON, Md. (BRAIN) — Safe Routes to School, a nonprofit organization that encourages the development of safe biking and walking routes to schools, is replacing the word "enforcement" with "engagement" in its framework list of 6E's.

Tagged Advocacy/Non-profits
UPDATED with company comment.

PHILADELPHIA (BRAIN) — BikeCo, the North American distributor of Fuji bikes, has suspended sales of bikes to police forces, citing recent reports of police bikes being used as weapons at protest marches. 


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