Industry News

Photo from the Fruita mountain bike festival by Mattias Fredricksson.

FRUITA, Colo. (BRAIN) — If you want to live where mountain bikers feel welcomed, check out the new houses going up on Singletrack Street, Yeti Street, or Pivot Street in this town on the western edge of Colorado.

MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.

Tagged DEI and Sustainability

BURLINGTON, Vt. (BRAIN) — Burton has promoted Elysa Walk, a former general manager of Giant Bicycle, to be the company's first Chief Business Officer. Walk was previously the snowboard company's SVP of Americas and International.

Tobias and Annette Hild. SQLab photo.

Boards & More is a leading kiteboarding, windsurfing, wingfoil, and stand-up paddling supplier that also owns Ion, a mountain bike apparel brand. SQLab makes saddles, shoe insoles, grips and handlebars.

Tagged Mergers & Acquisitions

OSAKA, Japan (BRAIN) — Shimano sales in its bike division were up 76.3% in the first quarter, compared to the same period last year; operating income in the division was up 170%.

Tagged Coronavirus / Earnings/Financial Reports
Tigers Global Logistics Thurrock Center.

SQUAMISH, British Columbia (BRAIN) — 7mesh Cycling Apparel opened a new distribution center in the United Kingdom.

Tagged Distributor news

STOCKHOLM (BRAIN) — Driven by continued global bicycle helmet demand, MIPS' net sales increased 48% year-over-year in one of the helmet technology company's best-ever first quarters.

Tagged Earnings/Financial Reports

LONDON (BRAIN) — Discovery Inc.’s Play Sports Group is making an investment in Enduro Sports Organisation, which operates the Enduro World Series and the E-Enduro World Series. The company said the investment will accelerate the expansion of EWS events and create live and on-demand content.

Tagged Mergers & Acquisitions / Media/Publishing

OLATHE, Kan. (BRAIN) — Garmin Ltd. reported first-quarter revenue grew 25% year-over-year, boosted by demand for cycling products that included the release of the Rally power meter pedal series.

Tagged Earnings/Financial Reports

ASHEVILLE, N.C. (BRAIN) — Kitzuma Cycling Logistics, which launched in December offering direct-to-consumer brands dock-to-door box-free bike shipping, has expanded its delivery service to independent bike dealers nationwide.

Organizers cancel four other events because of demo bike shortage.

MOAB, Utah (BRAIN) — Outerbike announced Monday it will hold two events this year and canceled four others this summer because of a demo bike shortage.

Tagged Supply chain / Coronavirus / Events / Consumer Expos and Rides

LOS ANGELES (BRAIN) — Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.

Tagged DEI and Sustainability / Advocacy/Non-profits

FORT WAYNE, Ind. (BRAIN) — Recon Power Bikes started on the principle that to create the right e-bike for law enforcement, having the proper background is paramount.

Tagged Electric bike / From the Magazine
Sixty-eight bikes will be donated to a local elementary school.
Jeff Lenosky will hold a skills clinic Monday.

LONGMONT, Colo. (BRAIN) — A Colorado-based nonprofit group that helps increase outdoor access for underserved kids joins professional mountain biker Jeff Lenosky in a charity bike-building event Monday.

Tagged Advocacy/Non-profits

PORTLAND, Ore. (BRAIN) — Showers Pass announced on Earth Day, April 22, that it is officially "Climate Neutral Certified." The Climate Neutral program, run by a nonprofit organization, awards a consumer label to brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated

Tagged DEI and Sustainability

COCHRANE, Alberta (BRAIN) — Since the advent of left crankarm power meters, leftover crankarms have been gathering dust in shop bins and garages with little prospect of any future use. Now 4iiii is offering buy some left arms for up to $45 cash and recycle them into new power meters.

Tagged DEI and Sustainability
On Earth Day, Thule also announced new long-term sustainability goals.

STOCKHOLM (BRAIN) — Thule Group net sales for the first quarter of the year increased 46% year-over-year, which was helped by sales in the Americas that jumped 83% after currency adjustment.

Sport and cargo carriers drove the Region Americas growth with bike product demand leading the way.

Tagged DEI and Sustainability / Earnings/Financial Reports

PORTLAND, Ore. (BRAIN) — Independent framebuilder Simple Bicycle Co. has acquired an investor and will expand its production capacity.

Empty energy gel wrappers? Worn-out sneakers or wool socks? How about an old bike helmet? There are more options to keep them out of landfills.
Bern is encouraging helmet recycling.

BERKELEY, Calif. (BRAIN) — On this Earth Day, April 22, bike industry brands (include BRAIN's parent company, Outside) are promoting more options to keep their products and packaging out of landfills at the end of their useful lives. Here's a rundown of some of the programs.

Tagged DEI and Sustainability

FAYETTEVILLE, Ark. (BRAIN) — Brook Watts announced Wednesday that he will no longer be the organizer for the 2022 UCI Cyclo-cross World Championships or a UCI World Cup cyclocross event to be held in October. Both events are scheduled to take place in Fayetteville. 

Tagged Racing & Sponsorship


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