Industry News

The new magazine and website is staffed by former Bike magazine editors, and joins BRAIN, VeloNews, Triathlete and other titles in the POM portfolio.
Beta's first magazine will publish in March.

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media has revealed the name of its new mountain bike title: Beta.

Tagged Media/Publishing / BRAIN News
This includes trails where physical distancing can't be maintained.

WASHINGTON (BRAIN) — As part of the recent President's Executive Order to protect the federal workforce during the COVID-19 pandemic, the National Park Service on Tuesday implemented a mandatory mask requirement for visitors, employees, partners, and contractors.

Tagged Coronavirus

PUTZBRUNN, Germany (BRAIN) — The Gore Fabrics Division released its Responsibility Update, highlighting the company's sustainability achievements in 2020.

Tagged DEI and Sustainability

MONTRÉAL (BRAIN) — The group that hopes to buy Dorel Industries' public shares and take the business private has raised its stock offer by about 10%, two weeks before shareholders vote on whether to accept the offer.

STOCKHOLM (BRAIN) — Helmet safety company MIPS introduced five product categories Monday, reclassifying them to better define each for its intended use.

PITTSBURGH (BRAIN) — Dick's Sporting Goods announced a commitment to expand its support of female athletes in conjunction with the upcoming National Girls & Women in Sports Day on Feb. 3.

Tagged DEI and Sustainability
USAC will recognize NICA results in its athlete ranking system.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and USA Cycling are now working together to promote youth cycling and connect older NICA athletes to other opportunities in cycling. The agreement includes financial support from USAC.

Tagged Racing & Sponsorship
Riders in Grand Staircase-Escalante in 2017.

SALT LAKE CITY (BRAIN) — The Trump administration's controversial decision to shrink Bears Ears and Grand Staircase-Escalante national monuments' borders in Utah is under review with President Joe Biden is considering restoring the original borders.

A screenshot from the Microsoft ad featuring Priority Bicycles.

NEW YORK CITY (BRAIN) — A 30-second commercial for Microsoft Teams, which aired for the first time during the Green Bay-Tampa Bay NFL game on Sunday, featured the direct-to-consumer bike brand Priority Bicycles and its founder and CEO David Weiner. The industry veteran couldn't be more pleased.

BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes has broadened its expansion in Europe, Scandinavia, and the United Arab Emirates with four new distributors.

CHARLOTTE, N.C. (BRAIN) — After catering to runners for nearly 20 years, it was inevitable that sock manufacturer Feetures would enter the cycling sphere. After all, a lot of Feetures consumers enjoy both sports, with many asking for cycling-specific line.

Tagged From the Magazine
The organization will provide business education at the August event.

PARK CITY, Utah (BRAIN) — PeopleForBikes will be a presenting sponsor of next summer's Big Gear Show. The organization will provide business education resources at the show. The show also will make use of PeopleForBikes RideSpot app to help bike brands share tailored route maps with demo participants. 

Tagged Tradeshows and conferences / The Big Gear Show

HONG KONG (BRAIN) — Covation Holdings Limited plans to expand into the Asia Pacific market with a new Hong Kong sales hub for its bicycle brands, which include Huffy, Royce Union, Niner, Batch, Buzz E-Bikes, and Vaast. The office will also represent Allite, the company's materials business.

Luis Valerio

SANTA CRUZ, Calif. (BRAIN) — Luis Valerio, a development technician at Ibis Cycles, died recently of COVID-19 after spending 26 days in the hospital.

Deal across all ASO races marks end of era for Mavic and its iconic yellow vehicles.

PARIS (VeloNews) — Shimano will be taking over the neutral support role at the Tour de France and other marquee races this year, replacing longtime partner Mavic that began race support with its distinctive yellow

Tagged Racing & Sponsorship

SACRAMENTO (BRAIN) — The California Bicycle Coalition is backing another legislative attempt this year to adopt the Idaho Stop for bicyclists entering intersections.

NEW HAVEN, Conn. (BRAIN) — Specialized Bicycle Components and Lauren Parenti have agreed to settle the lawsuit that Parenti filed last month. The former graphic designer for the brand had charged that she was terminated in violation of federal and state civil rights and employment laws.

WASHINGTON (BRAIN) — More than 1.1 million Paycheck Protection Program loans have been forgiven so far, totaling $100 billion, the Small Business Administration said.

Bicycle World Texas will replace Mellow Johnny's Bike Shop Austin.

AUSTIN, Texas (BRAIN) — City officials here are recommending that Bicycle World Texas provide bikes to the police department, five months after Mellow Johnny's ended its relationship with the department.

Tagged DEI and Sustainability

BENTONVILLE, Ark. (BRAIN) — Allied Cycle Works named Drew Medlock chief executive officer, replacing Brendan Quirk, who served in an interim capacity since September 2019.


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