Industry News

FOOTHILL RANCH, Calif. (BRAIN) — Bosch eBike Systems is making its Dealer Certification program available via live virtual clinics.

The company said demand for e-bikes is booming, but the pandemic is making it difficult to host in-person training. 

Part 5 of BRAIN's Crystal Ball series.
Jake Heilbron and Dan Gerhard, Partners, Kona Bikes

Editor's note: For a feature in Bicycle Retailer & Industry News, Retail Editor Ray Keener spoke with 14 leaders on the supplier side of the industry. Ray spoke with leaders of major bike brands, component suppliers, e-bike startups, accessory makers and more.

Tagged Crystal Ball
Bicycle Retailer & Industry News has joined Outdoor Media 4 Inclusion, a group developing a list of content creators from marginalized groups.

Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.

Brandee Lepak

PHOENIX, Ariz. (BRAIN) — Brandee Lepak will leave her role at the National Bicycle Dealers Association at the end of the year to spend more time with her children and at the five bicycle stores she co-owns with Alan Lepak in the Phoenix metro area.

Tagged Advocacy/Non-profits
Part 4 of BRAIN's Crystal Ball series.
Randall Jacobs.

Editor's note: For a feature in Bicycle Retailer & Industry News, Retail Editor Ray Keener spoke with 14 leaders on the supplier side of the industry. Ray spoke with leaders of major bike brands, component suppliers, e-bike startups, accessory makers and more.

Tagged Crystal Ball
Joe Nocella

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: “What are your expectations for the holiday shopping season, and how are you preparing?”

Tagged State of Retail / From the Magazine
Part 3 of BRAIN's Crystal Ball series.
Dan Jeffris

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball / Electric bike

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media — the owner of BRAIN, VeloNews, Triathlete, VeloPress, VeloSwap, and Rol Massif in the cycling world — is expanding its portfolio to acquire Rock and Ice, Trail Runner, and Gym Climber magazines, all formerly produced by Big Stone Publishing.

Tagged Mergers & Acquisitions / Media/Publishing / BRAIN News
Part 2 of BRAIN's Crystal Ball series.
Frank Zimmer

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball
Part 1 of BRAIN's Crystal Ball series.
Adele Nasr

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball / Electric bike
Swiftmile has installed 200 solar-powered stations in the U.S. and Europe.

SAN CARLOS, Calif. (BRAIN) — Winning a Christmas raffle six years ago changed Colin Roche’s life and quest.

Tagged Electric bike
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

WASHINGTON (BRAIN) — The industry imported 1.7 million bikes in August, worth $142 million — a 24% increase in value over the same month last year, but down $9 million from July’s numbers. 

MONTREAL (BRAIN) — American BMX Company, which acquired the legacy BMX brand Race Inc. in July, has signed a long-term licensing agreement with Jeff Bottema to bring Bottema's legendary BMX fork back to the market, updated for modern standards.

CARLSBAD, Calif. (BRAIN) — A360 Media, which acquired the magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely.

Tagged Media/Publishing

WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.

Land managers can regulate e-bikes the same as traditional bikes.
DOI Secretary David L. Bernhardt visits Big Ring Cycles in Denver on Friday (Photo by Tami Heilemann).

WASHINGTON (BRAIN) — The U.S. Department of Interior on officially approved its policy proposal for land managers to regulate e-bikes the same as traditional bikes on non-motorized lands.

Tagged Electric bike

(BRAIN) — Longtime industry writer Garrett Lai passed away suddenly early this week, due to natural causes.

Former LA County Bicycle Coalition director Tamika Butler addresses social injustice during the Virtual Bicycle Leadership Conference.
Tamika Butler.

BOULDER, Colo. (BRAIN) — Tamika Butler gave fair warning early to the 300-plus attendees of her Virtual Bicycle Leadership Conference address Wednesday morning.

"If you are timid about hearing about blackness and about hearing about race, this probably wasn't the morning session for you," said Butler, an avid cyclist and former executive director of the Los Angeles County Bicycle Coalition.

OLYMPIA, Wash. (BRAIN) — The Safety Stop Law goes into effect for Washington cyclists on Thursday, aimed at making intersections safer.

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