Serfas: All Riders Welcome
North America
Posted May 22, 2013
VISTA, CA (BRAIN) — Dorothy Nichols has joined women’s bike apparel brand Shebeest as its national sales manager, heading up sales in the IBD and specialty sporting goods channels. Nichols, who will be based out of Denver, Colorado, will begin the new role June 3.
Posted May 22, 2013
BIG BEAR LAKE, CA (BRAIN) – When Snow Summit Resort opens for the summer season this Saturday, Southern California mountain bikers are in for a treat.
Posted May 22, 2013
CARLSBAD, CA (BRAIN) — Spy Inc. reported overall first-quarter sales of $9 million, up 11 percent from $8.1 million a year earlier, and narrowed its net loss as the eyewear supplier’s Happy Lens Collection got off to strong launch.
Posted May 22, 2013
COSTA MESA, CA (BRAIN) — If you happen to cruise onto the National Bicycle Dealers Association website, you will find a link to a new blog authored by Fred Clements, executive director of the retailer group.
Posted May 21, 2013
SAN CLEMENTE, CA (BRAIN) — GrindMedia, which owns Bike and Paved magazines, among others, has purchased TransWorld's action sports brands, which include TransWorld RideBMX as well as its surf, snow and moto titles.
Posted May 21, 2013
BEVERLY, MA (BRAIN) — Craft North America is joining the list of companies supplying custom cycling clothing for teams, clubs, events and other groups. The company is offering a custom line that includes jerseys, shorts, bibs, jackets, tights, skinsuits and accessories.
Posted May 20, 2013
CARLSBAD, CA (BRAIN) — Michael D. Angel, chief financial officer of eyewear company Spy Inc., is resigning to move back to the Bay Area after two years with the San Diego County-based company.
Posted May 17, 2013
MORGAN HILL, CA (BRAIN) — Specialized is offering a limited edition replica frameset to celebrate pro Mark Cavendish's 100th race win.
The $3,750 frame set is expected to be in stores as early as next week, the company said.
Posted May 17, 2013
TORONTO, Ontario (BRAIN) — KindHuman, a new bike and accessories brand, is taking an unusual approach to the market, offering discounts to community service employees and supporting racing programs for underprivileged youth.
Posted May 17, 2013
MORGAN HILL, CA (BRAIN) — Representing a significant investment in aerodynamic testing, Specialized this week unveiled its own on-site bicycle-specific wind tunnel, enabling the company to apply aero principles across its full product line.
Posted May 16, 2013
ST. PAUL, MN (BRAIN) — Park Tool announced that it won’t be offering its Tech Summit training seminars for professional mechanics in 2014. The company plans to take a year to evaluate the program and return in 2015.
Posted May 16, 2013
MANCHESTER, NH (BRAIN) — The Bike Cooperative is working with Channel IQ to offer its supplier partners discounts on MAP monitoring and enforcement, dealer verification, and detection of gray market and counterfeit goods and unauthorized dealers.
Posted May 15, 2013
BOULDER, CO (BRAIN) — Panache Cyclewear has hired three new independent sales reps who will represent the fast-growing brand in the Mid-Atlantic region, California and the Pacific Northwest.
Posted May 15, 2013
HIGHLANDS RANCH, CO (BRAIN) — Donnelly Sports, the licensee and manufacturer of Clement tires worldwide, has appointed ProNet Cycling to handle North American distribution and client service functions effective June 1
Posted May 14, 2013
BROOKLYN, NY (BRAIN) — Champion System has hired Kelly Reed as its new public relations and social media director.
Posted May 14, 2013
MISSOULA, MT (BRAIN) — The Association of State Highway and Transportation Officials (AASHTO) has approved new sections of the U.S. Bicycle Route System in Minnesota, Missouri and Kentucky.
Posted May 13, 2013
MILL VALLEY, CA (BRAIN) — WTB recently launched a new website that’s more user-friendly and works better on mobile devices.
Posted May 13, 2013
BLOOMINGTON, MN (BRAIN) — QBP will begin stocking the full line of Subrosa BMX bikes and parts beginning next month, the company announced Monday.
Posted May 13, 2013
ANGEL FIRE, NM (BRAIN) — With a dangerous fire season expected across northern New Mexico, Angel Fire Resort is setting aside a portion of sales from its summer opening weekend for a regional firefighter fund.
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