ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia.
BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.
NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will work with retailers to lead ride and give educational clinics to help grow women's cycling communities.
NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.
INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.
SAN DIEGO (BRAIN) — Competitor Group Inc. has promoted Josh Furlow to president. Furlow has been with the company since 2011 and was most recently the executive vice president of events. CGI also has hired Wendy Godoy as chief administrative office and chief financial officer.
SOLANA BEACH, Calif. (BRAIN) — WD-40's bike division has hired former professional mountain bike racer Robin Baloochi as promotions manager.
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is now distributing Magura's entire range of disc brake offerings. Products will be arriving at Action's warehouse next week.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has designated 17 Junior and U23 cycling programs as Centers of Excellence for the 2015-16 seasons.
TAIPEI, Taiwan (BRAIN) — Tern is making two limited edition folding bikes for EKOCYCLE, a program being supported by The Coca-Cola Company and the musician will.i.am.
The EKOCYCLE bikes is available at Harrods UK stores as part of an EKOCYCLE product range that includes more than 150 lifestyle products.
MORGAN HILL, Calif. (BRAIN) — Specialized has formed a nonprofit arm to fund research and programs that show cycling's positive effect on children suffering from attention deficit and hyperactivity disorders.
RAPID CITY, S.D. (BRAIN) — Bicycle Technologies International is now distributing Strider's 12-inch-wheeled toddler and children's balance bikes. BTI will be carrying all of Strider's 12-inch Sport model bikes as well as key safety and riding accessories.
LONG BEACH, Calif. (BRAIN) — Profile Design has launched its redesigned website, profile-design.com, as part of the company's digital strategy to improve service for customers worldwide.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association informed its membership that it cannot endorse the recently released "Manifesto for Change" that Interbike drafted following its IBD Summit in January.
BOULDER, Colo. (BRAIN) — Bia Sport, which marketed a women's specific GPS sports watch, is shutting down, the company has announced on its website.
NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.
The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.
TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.
MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.