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North America

Altum is Parlee’s stock bike line.

LAS VEGAS (BRAIN) — Parlee started out as a custom framebuilder, then added Asian-sourced stock sizes. But when the company added complete bike builds to its offerings, it hit a hot spot for dealers.

Tagged Interbike

BOULDER CITY, Nev. (BRAIN) — Riders have their own opinions of e-mountain bikes, but Interbike is giving them a chance to gauge the wisdom of the crowd.

Tagged Electric bike / Interbike
New program will direct money straight to local IMBA chapters.

LAS VEGAS (BRAIN) — The International Mountain Bicycling Association is launching a new program at Interbike called the Dig In Campaign. It's a grant program that puts money raised through national efforts into the coffers of local IMBA chapters who have actionable trail projects.

Tagged Interbike
The Shootout on E-Mountain on Monday.

A calendar of events for Tuesday and Wednesday at the OutDoor Demo and Interbike Expo.

Tagged Interbike

RANCHO DOMINGUEZ, Calif. (BRAIN) — Imagine Interbike being the least expensive and best way to meet up with your dealer base and reach out to new dealers.

Imagine year after year making good contacts at the show, writing pre-orders and finding people interested in what you have on offer.

Tagged Interbike

LAS VEGAS, Nev. (BRAIN) — The Bicycle Product Suppliers Association has released its first-ever Annual Report, an eight-page print piece to be distributed to all Interbike exhibitors and at the BPSA booth at the show (#L8).

BOULDER CITY, Nevada (BRAIN) — Visitors to Interbike's OutDoor Demo, which opens Monday, will be able to rely on on-course hydration from Infinit Nutrition, which has been named the official nutrition partner of the event.

Tagged Interbike
UPDATED: Trek calls suit "groundless."

LOS ANGELES (BRAIN) — A company that claims to own the rights for the late comedian Chris Farley's intellectual property has filed a $10 million lawsuit against Trek Bicycles in a California court, claiming that Trek's Farley fat bike models capitalize on the name without permission.

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Michael Cushionbury as its communications manager.

STOCKTON, Calif. (BRAIN) — Williams Cycling, maker of high end cycling wheels and components, is moving away from its all-online model and is now distributing directly to retailers as well.

DENKENDORF, Germany (BRAIN) — After years of limited availability in North America, the German gearbox brand Pinion is targeting U.S. and Canadian sales with the opening of an office in Denver in conjunction with Gates Corporation.

DENVER (BRAIN) — Rudy Project North America has launched a new website for its authorized dealers. The site is intended for dealers to find and learn about Rudy's sunglass, prescription, helmet, goggle and sports products and technologies.

MILWAUKEE (BRAIN) — Olympic Supply has hired industry veteran Joe Hall as its new Ohio sales representative. Hall was most recently the North American sales manager for Kenda USA. Previous to Kenda he also worked as a service manager, salesmen, and mechanic for bike shops in his hometown of Columbus, Ohio.

SANTA CLARA, Calif. (BRAIN) — Vintage Electric Bikes is expanding its marketing with several additions.

Tagged Electric bike / People

SCOTTS VALLEY, Calif. (BRAIN) — The in-house test lab for Bell Helmets and Giro, called The Dome, has launched a helmet education website called HelmetFacts.com.

DURANGO, Colo. (BRAIN) — The latest episode of the Channel Mastery podcast features guests Pete Buhl and Ian Christie, who discuss multi-channel and mobile services in the specialty bike retailing market with host Kristin Carpenter-Ogden.

LOS ANGELES (BRAIN) — Stile Products, Inc., a subsidiary of Tern, will resume all Tern distribution across Canada, effective immediately.

The move consolidates Tern's U.S. and Canada operations, the company said.

IRVINE, Calif. (BRAIN) — Felt Bicycles has announced that sales representative Juan Diaz will expand his territory to all of Southern California. In addition to the California territory from San Luis Obispo in the north to San Diego in the south, Diaz also handles Nevada, Arizona and Hawaii.

Tagged Sales Reps

RICHMOND, Australia (BRAIN) — Accessory brand Knog and its U.S. distributor, Highway Two, are now offering an employee purchase program for Knog's new PWR lights.

CHICAGO (BRAIN) — The CABDA Expo has begun general exhibitor registration for its annual trade show held in February.

The 2018 expo will be the fourth since the show was restarted in 2015.

Tagged CABDA

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