SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike has added an enduro event to this year's OutDoor Demo.
BRECKENRIDGE, CO (BRAIN) — The Breck Epic MTB Stage Race has drawn several new sponsors including SRAM, organizers said this week.
SRAM and its family of brands will assist with all mechanical needs.
MARIN, CA (BRAIN) — A little more than a year after former FSA managing director Matt VanEnkevort took over the reins at Marin Bikes, the company is set to relaunch this month with fresh branding, a reorganized company structure, and a new line of bikes aimed at re-establishing Marin as an iconic mountain brand.
IRVINE, CA (BRAIN) — Felt Bicycles, which is preparing for its 2014 sales meeting and product launch this weekend, recently laid off six employees within its three U.S. facilities. Company president Bill Duehring blamed the layoffs on an industrywide downturn.
KETCHUM, ID (BRAIN) — Apparel brand Club Ride announced a 123 percent increase in sales in the first half the year, to $1.116 million.
MADISON, WI (BRAIN) — Shortly after separating its PowerTap product family from its CycleOps trainer and stationary bike brand, Saris Cycling Group announced steep retail price reductions for the power measurement line effective Thursday. Dealer margins are unchanged, Saris said.
GIG HARBOR, WA (BRAIN) — The family of Steve Ready, Interbike’s co-founder, who recently passed away, will be hosting a celebration of his life Saturday, Sept. 14, at the Museum of Glass in Tacoma, Washington.
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association (NICA) and IMBA are screening the documentary about the positive impact of the high school cycling movement at the Outdoor Retailer expo in Salt Lake City, Utah, this week.
SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.
SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.
SCOTTS VALLEY, CA (BRAIN) — Fox Factory Holding released more details on its planned IPO Tuesday, but it still has not set a date for the auction.
KENT, WA (BRAIN) — French bike brand Lapierre has launched a new website for its recently formed North American division.
VAN NUYS, CA (BRAIN) — Easton-Bell Sports has hired two regional sales managers. Dan Knisely will handle the Eastern region and Canada and Chris Bogue will handle the West.
BOULDER, CO (BRAIN) — Monica Davis, until recently a regional sales manager for Giant Bicycle, has been named publisher of Elevation Outdoors magazine and MountainGazette.com. The titles are owned by Summit Publishing and based in Boulder, Colorado.
MANCHESTER, NH (BRAIN) — The Bike Cooperative has recently added Ellsworth Handcrafted Bicycles and Pedego as supplier partners.
SUN PRAIRIE, WI (BRAIN) — Challenge has added a Buy Local Now button to its website, Challengetech.it.
MONTREAL, Quebec (BRAIN) — Outdoor Gear Canada has signed a multi-year agreement making OGC Linus's exclusive Canadian distributor, effective Sept. 1. OGC will distribute the company's bikes and accessories.
CHARLOTTE, NC (BRAIN) — Exhibitor registration has opened for the 2014 North American Handmade Bicycle Show, which is being held March 14-16 at the Charlotte Convention Center.
BOULDER, CO (BRAIN) — CatEye America will resume sales of a limited product line through J&B Importers, two years after stopping sales to J&B and eight other U.S.
DEER VALLEY, UT (BRAIN) — This was DealerCamp’s fourth year to build a relevant dealer event that could attract more than several hundred retailers. On that score, Lifeboat Events failed to deliver.