BOULDER, Colo. (BRAIN) — Marketing company Verde Brand Communications is now working with the California-based mountain bike clothing brand Kitsbow.
GREENVILLE, S.C. (BRAIN) — This Saturday, Michelin North America will set up a bike tire pressure check station along a popular bike path near its headquarters here.
BOULDER, Colo. (BRAIN) — The PeopleForBikes Ride on Chicago reached the Windy City on Monday and exceeded its fundraising goal of $100,000.
SALT LAKE CITY (BRAIN) — Probar is renaming its protein bar as part of a company-wide "brand refresh," the company said. The bar formerly known as the Probar Core is being renamed the Probar Base.
NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race.
The brand has been named the official bike care brand of the race, held later this month.
LONGMONT, Colo. (BRAIN) — Two-time world champion Sven Nys will defend his CrossVegas title this year at the Las Vegas race held during Interbike.
GILBERT, Ariz. (BRAIN) — USA BMX has awarded $45,000 in scholarships to 31 collegiate athletes as part of the Bob Warnicke Memorial Scholarship Program.
WASHINGTON (BRAIN) — The Bicycle Product Suppliers Association is among more than 50 trade organizations urging the head of the U.S. Department of Homeland Security to ask Congress to repeal a shipping container scanning mandate.
BLOOMINGTON, Minn. (BRAIN) — QBP is now stocking more than 100 SKUs from BMX brand Animal Bikes, the distributor announced Monday.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition is seeking nominations for its Bike Industry Pioneering Woman and First Ascent Awards.
The awards were established by OIWC in 2006 to recognize the impact women have had on the bike industry and their local communities.
BOULDER, Colo. (BRAIN) — PeopleForBikes has sent out a confidential request for proposals (RFP) seeking bidders for a contract to provide more accurate statistical data on bicycling participation in the U.S.
BOULDER, Colo. (BRAIN) — CatEye has added Premier Cycling Group as its new sales representative for Texas, Oklahoma, Louisiana and Arkansas.
BEAVERTON, Ore. (BRAIN) — Yakima is now the preferred cargo management equipment provider for The Bike Cooperative, a dealer-owned co-op with more than 300 members.
AJAX, Ontario (BRAIN) — WASPcam products are now being distributed in the U.S. by BTI and Lexco Bikes.
The Canadian brand's products continue to be distributed in Canada by Live to Play Sports.
BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is the official performance apparel sponsor for the BC Bike Race, held June 28-July 5 this year in Sugoi's home of British Columbia.
SALT LAKE CITY (BRAIN) — Marketing communications company SOAR Communications has hired Ian Connor as an account executive.
MONTREAL (BRAIN) — Guru Cycles has added Aaron Allen as an independent sales representative. Allen will work with Josh Novis to represent the brand in California, Arizona, Nevada, Washington and Oregon.
CARDIFF BY THE SEA, Calif. (BRAIN) — BMX icon Bob Haro plans to begin shipping a limited edition new bike this November under the Ikonix brand, marking his return to bike making about 31 years after he launched the industry’s first freestyle-specific bike model, the Haro Freestyler.
SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has made two additions to its sales team. Jerard Whitehead will assume the role of grocery category manager and Shannon Lane has taken on a new role within Honey Stinger as a key account manager for sports and outdoor categories.