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MISSOULA, Mont. (BRAIN) — Michael Deme, who was Adventure Cycling's director of design and media, died suddenly and unexpectedly of natural causes this week at age 51.

Deme was a 24-year staffer of Adventure Cycling Association and longtime editor of Adventure Cyclist magazine.

Canyon staffs up as it preps for U.S. entry

KOBLENZ, Germany (BRAIN) — Canyon Bicycles GmbH has made several key hires in the U.S. as it prepares to begin selling direct to consumers in late summer.

ENCINITAS, Calif. (BRAIN) — Lava magazine's May 1 issue, now hitting newsstands, will be its last print edition. The magazine will continue to be available as a digital magazine, but will no longer be available as a large-format publication.

Tagged Media/Publishing
Adidas also announces new lifestyle/technical sunglass, the Horizor.

SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.

SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."

VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online. 

Tagged Mobile service

VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.

Tagged Distributor news

AUSTIN, Texas (BRAIN) — Spin, a San Francisco-based bike share company, is launching a new bike share system here that requires no kiosks, or stations. Riders — who can borrow a bike for $1 per ride — can pick up and leave a bike almost anywhere. 

The new Model 1c.

SAN FRANCISCO (BRAIN) — Volata Cycles, which received boatloads of media attention last year with the launch of its Model 1 smart bike, is launching a second model, the Model 1c, which will be delivered to U.S. consumers by Velofix mobile repair operations, where available.

Tagged Mobile service
A rider on Colorado's Monarch Crest. IMBA photo.

BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations.

Tagged Advocacy/Non-profits

DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.

Tagged Racing & Sponsorship / Sea Otter Classic

BOULDER, Colo. (BRAIN) — Camber Outdoors is conducting a comprehensive survey of women and men who work in the active-outdoor industries to inform a new study of workplace experiences.

BLOOMINGTON, Minn. (BRAIN) — Nutcase Inc. has signed a distribution agreement with Quality Bicycle Products.  

Tagged Distributor news

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing. Bukoski started in the position March 15.

Tagged People

JACKSON, Wyo. (BRAIN) — MTBparks.com has opened its online reader survey that will determine the winners of the site's 4th Annual Best Bike Parks Riders' Choice Awards.

IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.

Tagged Electric bike / Sea Otter Classic

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.

The ShockStop stem.

PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.

BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.

Tagged People

COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.

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