Serfas: All Riders Welcome
North America
Posted December 18, 2012
WASHINGTON, DC (BRAIN) — The League of American Bicyclists has announced a slate of speakers for its Women Mean Business event, which will be held March 4 during the League's National Bike Summit in Washington, D.C.
Posted December 17, 2012
SAN JUAN CAPISTRANO, CA (BRAIN) – The organizers of Interbike are hosting electric bike manufacturers and journalists at an event that will showcase pedal-assist bikes.
Posted December 13, 2012
NORCROSS, GA (BRAIN) — Steven Harad is crafting a business plan to bring Blue Competition Cycles back to profitability as its new chief executive officer.
Posted December 13, 2012
PARK CITY, UT (BRAIN) — Competitive Cyclist founder Brendan Quirk is now executive vice president of customer experience at Backcountry.com.
Posted December 13, 2012
BURNABY, British Columbia (BRAIN) — Canadian distributor Lambert is now carrying the JVC Adixxion action camera.
Posted December 13, 2012
TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.
Posted December 12, 2012
NEW YORK, NY (BRAIN) — GPS giant Garmin Ltd. will be included in the Standard & Poor's 500 index starting Thursday, the company announced.
Garmin is traded on the Nasdaq exchange under the ticker symbol GRMN. The company will replace Chicago printer RR Donnelley & Sons (Nasdaq: RRD) on the index.
Posted December 12, 2012
BOULDER, CO (BRAIN) — The number of protected bike lanes, also called "green lanes," in the U.S. has doubled in 2012 and is on track to double again next year, according to Bikes Belong.
Posted December 12, 2012
BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.
The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.
Posted December 12, 2012
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
Posted December 11, 2012
MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.
Bradley is former senior editor at Wired and Outside magazines.
Posted December 11, 2012
WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.
Posted December 11, 2012
IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.
Posted December 11, 2012
BOULDER, CO (BRAIN) — Competitor Group Inc. has promoted Caley Fretz to tech editor for Velo magazine and VeloNews.com.
Posted December 11, 2012
NORCROSS, GA (BRAIN) — Lake Rudd Capital Partners has completed an agreement to purchase Blue Competition Cycles from its founders, Michael and Jay Skop, the companies announced Tuesday.
Posted December 7, 2012
WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.
Posted December 7, 2012
BOULDER, CO (BRAIN) — After a 17-year run, Ray Keener has pulled the plug on his Selling Cycling retail staff training program. Keener said interest and support waned in recent years as industry suppliers began offering their own product training.
Posted December 7, 2012
AVONDALE, AZ (BRAIN) — SMS Distribution US, the distributor of Santini clothing and Cinelli official merchandise in the U.S., has moved its headquarters to accommodate growth after its first full year of operations.
Posted December 7, 2012
COLORADO SPRINGS, CO (BRAIN) — Sixty mechanics graduated from USA Cycling's Bill Woodul Race Mechanics Clinic last weekend and are now eligible for a USAC mechanic's license.
Posted December 6, 2012
BOULDER, CO (BRAIN) — Catalyst Communication has named Lynn Guissinger, the widow of company founder Leslie Bohm, president of the company. Bohm died earlier this year of brain cancer.
The company also announced that it has hired industry veteran Mercedes Ross to work with bicycle retailers.
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