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North America

VENTURA, CA (BRAIN)— has partnered with MapMyFitness to bring cutting-edge fitness applications to its clients’ Web sites.

Tagged Web/Internet

MINNEAPOLIS, MN (BRAIN)—Specialized cemented its commitment to the transportation category this week by launching its Globe brand, a line of five lifestyle driven bicycles.

NORCROSS, GA (BRAIN)—LifeSport Coaching, the Official Coaches of Ironman worldwide, has partnered with Blue Competition Cycles.

OLNEY, IL (BRAIN)—Magura USA will now begin to distribute Vaude Bike Sports.

Beginning January 1, 2010, Magura USA will assume the entire distribution of Vaude Bike Sports products. Effective immediately, Magura will be responsible for all summer 2010 pre-orders.

Tagged Distributor news

IRVINE, CA (BRAIN)—Shimano has teamed up with Anthill Films to produce a series of videos that showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport.

Tagged Web/Internet

WASHINGTON, D.C. (BRAIN)—It’s not entirely clear what impact the Clean Energy Bill will have, if any, on the bicycle industry.

LAGUNA NIGUEL, CA (BRAIN)—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year.

Tagged Events

"She's a very human person. She's a bicycle rider, I'm a bicycle rider. We talked a little bit about our favorite routes."

—Senator Chuck Schumer on Supreme Court nominee Sonia Sotomayor

GOLDEN, CO (BRAIN)—Wayne Lumpkin, founder of Avid, has acquired majority interest in Spot Brand, manufacturer of mountain, cyclocross and commuter bikes and integrator and distributor of Gates Carbon Drive belt systems through CD Enterprises. Terms of the deal were not disclosed.

Tagged Mergers & Acquisitions

CARY, NC (BRAIN)—The owners of BMX company Eastern Bikes, Michael Corley and Jon Byers, have created a distribution company called Ebius Trading & Distributing.

Tagged Distributor news

CENTRAL ISLIP, NY (BRAIN)—A judge has ordered the review of several years worth of documents from various parties who were involved with Iron Horse Bicycle Company before it went bankrupt earlier this year.

"Wassup, world? My name is Max Armstrong and I just arrived. My Mommy is healthy and so am I!"

—Lance Armstrong last week on Twitter, on the birth of his baby boy, Max. Congrats, Lance!!!

BETHEL, CT (BRAIN)—Dorel has hired Lila Campbell as its new chief human resources officer – global for the Recreational/Leisure Segment.

Tagged People

BOULDER, CO (BRAIN)—California State Parks has proposed to open a singletrack trail for mountain biking in Marin County, on the shoulders of Mt. Tamalpais. The agency plans to allow bicycle use on the 4-mile Bill’s Trail segment, and is soliciting public comments on the project.

Tagged Advocacy/Non-profits

COLORADO SPRINGS, CO (BRAIN)—USA Cycling has appointed Andrea Smith as director of media and communications for USA Cycling, the Colorado-based non-profit organization responsible for governing all disciplines of competitive cycling in the United States.

Tagged People

SALT LAKE CITY, UT (BRAIN)—First Endurance has added five new international distributors in Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.

The distributors include:

Tagged Distributor news

SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.

"I'm out watering the pump track right now."

MINNEAPOLIS, MN (BRAIN)—Successful retail models come in many different forms in the competitive Minneapolis-St. Paul market as evidenced by the five shops visited on the last day of BRAIN’s Twin Cities Dealer Tour yesterday.

Tagged Events

"Portland is just street in Minneapolis"

—Minneapolis Mayor R.T. Rybak when comparing Portland to Minneapolis as a bike friendly city.

Rybak, a champion for cycling, happened to stop in Freewheel Bike Shop while the BRAIN dealer tour was passing through.


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