Industry News
(Sausalito, CA - November 6, 2018) TRUE Communications, a leader in public relations, social media, influencer relations and content creation for active outdoor brands, announced today that
Elizabeth Pecknold has joined the agency as Director of Business Development and Marketing.
DENVER (BRAIN) — Paul Craig, the co-founder and president of Rudy Project North America, is leaving the company to spend more time with his family and pursue several philanthropic interests.
GOLDEN, Colo. (BRAIN) — Following a pilot program begun in February, land managers in Colorado's Jefferson County (Jeffco) Open Space have made Class 1 e-bikes permanently legal on all trails where traditional bikes are allowed — including about 180 miles of natural-surface trails.
MONTRÉAL (BRAIN) — Dorel Industries announced Friday that revenue in its sports division, which includes the company's portfolio of mass and IBD bike brands, rose 6.6 percent in the third quarter, to $219.1 million from $205.5 in the same period a year earlier.

NEW YORK (BRAIN) — General Motors has announced plans to sell two e-bike models next year.
BENTONVILLE, Ark. (BRAIN) — Organizers of a new electric bike festival coming to the cycling destination of Bentonville next year hope to bring together thought leaders both inside and outside the industry to address the industry’s challenges and spur new innovation, with e-bikes as a key element in jump-starting market growth.
REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has promoted Sam Jones to North American aftermarket sales manager. Jones, who currently manages sales for Kenda’s wheelchair division, will now add B2B bicycle aftermarket sales and B2C digital sales to his responsibilities.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory, which is moving its corporate headquarters to Georgia, shared more details about relocation plans for some of its bike-related operations.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — David Loechner has resigned from Emerald Expositions Events, where he has been president and CEO since 2013. Emerald is the owner of the Interbike and the Outdoor Retailer trade shows.

FARMINGTON, Utah (BRAIN) — Vista Outdoor announced Thursday that its fiscal second-quarter sales were solid at $547 million, with flat sales in its action sports division. The company indicated it was in no rush to sell its bike brands, which include Bell, Giro and Blackburn.
ROTORUA, New Zealand (BRAIN) — Goodyear Bicycle Tires has signed Wide Open as its New Zealand distributor. Rotorua-based Wide Open will execute Goodyear's marketing efforts in its territories.
TAIPEI, Taiwan (BRAIN) — E-bikes and their future in the global marketplace is dominating most discussions at Taipei Cycle as suppliers and government officials look to the future.
TORONTO, Ontario, and SANTA CRUZ, Calif. (BRAIN) — Cervélo has undergone a restructuring, with new resources dedicated to the Santa Cruz, California, office of parent Pon Holdings.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory announced Wednesday that it plans to relocate its corporate headquarters from California to it existing offices in Georgia by the end of this year.
OLATHE, Kan. (BRAIN) — Garmin Ltd. on Wednesday reported an 8 percent increase in third-quarter revenue to $810 million, with its marine, aviation, fitness and outdoor segments growing a combined 16 percent compared with a year earlier and contributing 80 percent of total revenue.
TAIPEI, Taiwan (BRAIN) — For Taiwan manufacturers, the first nine months of the year is a good news/bad news story.
The average unit price for a conventional bike soared 14.2 percent to $659, with sales topping $1.1 billion.
BEIJING (BRAIN) — Ofo is now ending its dockless ride sharing service in Japan, once considered a key market for the Chinese company. This year the company has stopped operating in markets in the U.S., Germany, Spain, Australia and Israel.
BENTONVILLE, Ark. (BRAIN) — Aimee Ross, who most recently served as brand and events director for the International Mountain Bicycling Association, has joined Visit Bentonville as director of Bike Bentonville, which promotes a bicycle-friendly culture for residents and tourists.

TAIPEI, Taiwan (BRAIN) — Taipei Cycle, a key stop on the trade show circuit, opens its doors Wednesday to a wave of uncertainty in the industry.