Industry News

BERKELEY, CA (BRAIN) — GU Energy Labs is launching a new limited-edition flavor of its Roctane energy gel with all profits from its sale donated to a program that buys prosthetic limbs for children. The company hopes to raise $50,000 in the campaign.
 

KENT, WA (BRAIN) — Raleigh Bicycles on Thursday announced the five dealers who won free trips to DealerCamp in Utah next month.

Tagged Tradeshows and conferences

BLACK FOREST, CO (BRAIN) — Three wildfires along Colorado's Front Range so far appear to have had no direct effect on the bicycle industry or retailers, although — in a repeat of

MADRID, Spain (BRAIN) — Rotor Bike Components has launched a test-ride program with its European dealers so consumers can try out the Spanish brand’s Q-Ring elliptical chainrings. The program will be available to U.S. retailers by mid-summer.

SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is sponsoring a Ride 2 Recovery Honor Ride at this year's trade show in Las Vegas.

Tagged Interbike
Bike sales through outdoor retailers also weak

BOULDER, CO (BRAIN) — Sales of outdoor products fell 1.7 percent in May compared to the same month last year, according to the Outdoor Industry Association VantagePoint report.

Mike Abrams

NEWBURY PARK, CA (BRAIN) — Mike Abrams is joining Giant USA as East Region sales manager, the company announced Tuesday. Abrams was previously the Eastern Region sales manager for Jamis and prior to that was with Specialized for about a decade.

MANCHESTER, NH (BRAIN) — The Bike Cooperative has added Brooklyn Cruiser to its product offerings. Effective immediately, members of co-op will earn additional rebates on all purchases of Brooklyn Cruiser products. 

Sandy Emanuel and Steve Hawley

LEXINGTON, SC (BRAIN) — Hawley's longtime product manager, Sandy Emanuel, is retiring Wednesday after 19 years with the company.

STATESVILLE, NC (BRAIN) — First Flight Bicycles — a bike retailer that also manufactures Mountain Goat Cycles and operates an online and brick-and-mortar mountain bike history museum — has added the legendary Hi-E component brand to its offerings.

BOULDER, CO (BRAIN) — Lapierre Bicycles has hired Verde PR & Consulting to represent it for public relations and related support, the companies announced Monday.

EMERYVILLE, CA (BRAIN) — Capo Cycling Apparel has named industry veteran Jay Thomas vice president of sales. Thomas joins the clothing brand from Midwest Cycling, a chain of six Trek concept stores he co-founded in Nebraska, Kansas and Missouri. He starts with Capo on July 1.

VERDI, NV (BRAIN) — Sinclair Imports, known for throwing the most anticipated parties at Interbike each year, is making full use of Interbike's new venue this September, hosting its 14th annual bash at a brand new club that is in the same hotel as the show.

Tagged Interbike

DENVER, CO (BRAIN) — Descente North America has hired several independent sales reps to represent its cycling division in North America.

HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.

BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.

GILBERT, AZ (BRAIN) — USA BMX/BMX Canada has awarded $31,000 in scholarships to 25 students as part of its Bob Warnicke Scholarship Program. Founded in 1996, the program honors the memory of Warnicke, an instrumental figure in organizing and promoting BMX in North America, who died in 1994 at age 48.

Tagged Advocacy/Non-profits

BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.

GIFU, Japan (BRAIN) — Minoura is joining the long list of bike industry suppliers to institute a Minimum Advertised Price Policy.

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.

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