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North America

KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.

Tagged Sales Reps

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Tagged Racing & Sponsorship

SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.

BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.

Tagged People

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Distributor claims it has the lowest rates in the country.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.

The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.

Blue rep J. "Turd'L" Miller, Tommy Chen and Orli Chinea.

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber. This is Blue Competition Bicycle’s signature model — a tri bike that looks wicked-fast standing still.

Tagged PressCamp
Jonathon Freeman (left) with Tony Ellsworth.

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

Tagged PressCamp

CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner.

MORGAN HILL, Calif. (BRAIN) — Specialized has promoted several staff in an effort to "bring our leaders closer to retail partners," the company said. It has also eliminated five positions as part of a restructuring.

SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for IZIP, an Accell North America brand.

Tagged Electric bike

DEER VALLEY, Utah (BRAIN) — While editors from the bicycle and outdoor industry meet with more than two dozen companies checking out new products, exhibitors at PressCamp are also keeping a sharp eye on the market.

Tagged PressCamp

LYNDONVILLE and EAST BURKE, Vt. (BRAIN) — Go to any consumer bike event, and it’s not difficult to find at least someone with a gripe about it: “Too few demo bikes.” “Not enough bathrooms.” “The weather always sucks.” “Swag was weak.” But it was all smiles and uniformly good vibes this past weekend as NEMBAfest staged the 19th edition of its “celebration of summer and all things mountain biking” in Vermont’s Northeast Kingdom.

Tagged Events / Consumer Expos and Rides

PHILADELPHIA (BRAIN) — The City of Philadelphia, celebrating the one-year anniversary of its Indego bike share program, this week is hosting the first national conference on bike sharing.

Tagged Tradeshows and conferences

SAN FRANCISCO (BRAIN) — After a national search, the San Francisco Bicycle Coalition's has chosen Brian Wiedenmeier as the organization's next executive director. Wiedenmeier has been the group's development director for the past two years.

Tagged Advocacy/Non-profits / People

DETROIT (BRAIN) — Mark Allen Pierce, who owned and operated Detroit Cycle Supply, died Friday at 61.

Pierce had owned the distributor for about 30 years; but it has been in the family since it was founded by Clyde Pierce in 1907 and is still in the same building. 

AUSTIN, Texas (BRAIN) — At a board meeting last week, the Bicycle Product Suppliers Association endorsed the newly formed Professional Bicycle Mechanics Association.

BOULDER, Colo. (BRAIN) — SmartEtailing, which recently merged with Harvest Retail Marketing, has laid off three workers at its Boulder headquarters, company president Ryan Atkinson told BRAIN on Monday.

NEWBURY PARK, Calif. (BRAIN) — Giant USA is laying off ten employees and consolidating some departments at its headquarters as it adjusts to soft market conditions. General manager JT Thompson told employees and outside sales reps about the layoffs in a company-wide meeting Friday.


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