BOULDER, Colo. (BRAIN) — Carbondale, Colo.,-based PR agency Backbone Media is now representing The Feed, a subscription energy food and nutrition coaching provider.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its 2014 trade show, which will be held Sept. 10-12 in Las Vegas, preceded by the two-day OutDoor Demo in Boulder City, Nev.
MADISON, Wis. (BRAIN) — PowerTap will now be offering a two-year warranty worldwide for all of its power meters, including its new GS line. This new warranty doubles the length of their previous one-year warranty in many countries, making it consistent worldwide.
DENVER (BRAIN) — Rudy Project is sponsoring FBI agent Edward Ignacio, who plans to compete in this year's Ironman World Championships — in full tactical gear, including a bullet-proof vest — to bring attention to a proposed law enforcement memorial in Hawaii.
KETCHUM, Idaho (BRAIN) — Club Ride Apparel sale were up 47 percent in the first quarter, to $856,000, compared with sales of $583,000 in the same quarter last year, the company stated.
ELKTON, Md. (BRAIN) — Gore Bike Wear and Gore Running Wear have hired two additional field reps. Nell Gingerich, based in Portland, Ore., will handle the Pacific Northwest, while Kevin Connelly will cover the Midwest from Chicago.
SCOTTS VALLEY, Calif. (BRAIN) — Chris Tutton, the new owner of the Easton cycling business, says that under his ownership the brand will get back to its roots as a scrappy, entrepreneurial business.
SCOTTS VALLEY, Calif. (BRAIN) — Say goodbye to those public quarterly earnings reports and investor conference calls from Easton-Bell Sports. The termination of those reports is just one of the several changes resulting from the company's sell-off of its Easton-branded businesses.
PHOENIX (BRAIN) — Serfas has named Jeremy Griffin national sales manager. He takes over the responsibilities previously handled by longtime general manager John Denson, who left the company early this year shortly after its move from Southern California to Phoenix.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments, which plans to offer a "heads-up display" cycling sunglass, has received an investment from the venture capital division of Motorola Solutions, which manufactures communications devices for business and government.
BOULDER, Colo. (BRAIN) — Industry veteran Bruno Maier, currently president of Boulder-based car-rack manufacturer RockyMounts, has joined the board of directors of the Colorado Mountain Bike Association (COMBA), a chapter of the International Mountain Bicycling Association.
SAN FRANCISCO (BRAIN) — Timbuk2 is launching a new program with several partners to encourage its customers to reuse, recycle and repair its bags.
BOULDER, Colo. (BRAIN) — The first winner of the Bell Built grant program for 2014 has been selected. The Ft. Tuthill Bike Park in Flagstaff, Ariz., will be one of three winning projects that will split the $100,000 in trail-building grants distributed by Bell Helmets.
FORT COLLINS, Colo. (BRAIN) — Cantitoe Road has improved its business-to-business website with a new Web host and platform. For security, existing B2B customers need to log in and update their passwords and related information to enable access to wholesale pricing and to place online orders.
SCOTTS VALLEY, Calif. (BRAIN) — BRG Sports Inc. has agreed to sell its Easton cycling business to Chris Tutton, an industry veteran who owns Race Face Performance Products and is a former Easton OEM sales manager.
FRYEBURG, Maine (BRAIN) — Downeast Bicycle has added Yakima car racks to its lineup.
SAN FRANCISCO (BRAIN) — Bag and accessory maker Chrome Industries has shifted sales from a force of independent reps to its in-house sales team. The move is part of Chrome's plan to provide more exclusive distribution and establish deeper relationships with its dealers, the company said.
SANTA FE, N.M. (BRAIN) — By asking retailers if they would like to "round-up" their payment to the next whole dollar, distributor BTI has raised $2,400 for the PeopleForBikes Foundation in the last year.
SAN DIEGO, Calif. (BRAIN) — NiteRider Technical Lighting Systems has promoted Jason Earick to customer service manager and hired Brien Prescott as an inside sales account manager.
Earick has worked for NiteRider for nine years in customer service, repair, sales and event support.
BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick's Sporting Goods program.