SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau has sold four of his own paintings at $20,000 each to support Team Rwanda, the country's national cycling team, which is composed of young survivors of the 1994 genocide.
BREMBATE, Italy (BRAIN) — Cervélo co-founder Gerard Vroomen has teamed with René Wiertz — the current president and CEO of 3T — to buy the component company.
BROOKLYN, N.Y. (BRAIN) — Sommerville Sports is now offering its custom clothing customers a special deal on helmets and sunglasses from the Italian brand SH+.
BLOOMINGTON, Minn. (BRAIN) — At its Frostbike event last weekend, QBP bestowed its 2015 Clay Mankin Award on Mike Cachat, the CEO of Jenson USA in Riverside, Calif. The Mankin award recognizes retailers who inspire others with their commitment to bicycle advocacy, industry growth and their passion for cycling.
CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.
ANAHEIM, Calif. (BRAIN) — Cycle Group Inc., the parent company of Box Components and Promax USA, has partnered with the Polygon United Ride mountain bike team as its shifter and derailleur sponsor.
CHATTANOOGA, Tenn. (BRAIN) — Pacenti Cycle Design has named Rick Vosper Marketing Services as its agency of record, the company announced Monday.
SAN FRANCISCO (BRAIN) — After nine months of contentious negotiations, the Pacific Maritime Association and the International Longshore and Warehouse Union announced Friday a tentative agreement on a new five-year contract covering workers at all 29 West Coast ports.
BLOOMINGTON, Minn. (BRAIN) — Old man winter played Minnesota nice and released his icy grip on the Midwest just in time for QBP's annual Frostbike event, which kicked off Friday at its Twin City headquarters.
PORTLAND, Ore. (BRAIN) — ZEN Bicycle Fabrication is launching its own frame line branded, ZEN.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.
SAN FRANCISCO (BRAIN) — Rumbleship is making a B2B website available to any of the brands that are available to dealers through its service.
PHOENIX, Ariz. (BRAIN) — Industry veteran and life-long cyclist Beverly Barr has recently retired after helping to shepherd Pivot Cycles' credit and collections department through the company's first seven years of business.
RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children.
CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will distribute Five Ten off-road cycling shoes starting in March.
QBP will ship a full range of men's, women's and kids' Five Ten shoes, featuring the Redlands, Calif.-based brand's proprietary, high-friction Stealth rubber compound.
CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.
OLATHE, Kan. (BRAIN) — Surging fourth-quarter fitness sales — led by activity tracking products — helped Garmin Ltd. offset losses in its automotive/mobile and outdoor divisions to close 2014 with a 6 percent year-over-year gain in quarterly revenue.