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North America

Posted September 25, 2008
LAS VEGAS, NV (BRAIN)—Lance Armstrong spoke to the bicycling media Thursday morning about raising global awareness for the fight against cancer.

Posted in North America Tagged Events / Interbike
Posted September 24, 2008
LAS VEGAS, NV (BRAIN)—Returning for its second year tonight, the Industry Cup, presented by Bicycling Magazine, will begin at 8:30 p.m. at the Mandalay Bay Resort.

Posted in North America Tagged Events
Posted September 23, 2008
BEAVERTON, OR (BRAIN)—Yakima has partnered with GE Money, a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services.

Posted in North America
Posted September 23, 2008
LAS VEGAS, NV (BRAIN)—Lance Armstrong, seven-time Tour de France champion, will be holding a press conference at Interbike tomorrow morning.

Posted in North America Tagged Events / Interbike
Posted September 23, 2008
WATKINSVILLE, GA (BRAIN)—In conjunction with the upcoming 2009 product release, Tifosi Optics has partnered with Canadian distributor Cycles Lambert.

Posted in North America
Posted September 23, 2008
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. (ASI) has purchased Breezer bikes. The purchase includes all assets and trademarks of the Breezer bicycle brand as well as an agreement with Joe Breeze for consulting services on new projects and designs.

Posted in North America Tagged Mergers & Acquisitions
Posted September 23, 2008
"He can ride a road bike, he can ride a mountain bike, but can he ride a cyclocross bike?"

Posted in North America
Posted September 22, 2008
LAS VEGAS, NV (BRAIN)—Five retailers and a dozen others, including Specialized’s founder, Mike Sinyard, will ride the final 32 miles to Interbike’s Outdoor Demo today ending a 604-mile odyssey that began last Thursday from Morgan Hill, California.

Posted in North America Tagged Events
Posted September 22, 2008
LAS VEGAS, NV (BRAIN)—Retailers carved up Bootleg Canyon on the first day of Outdoor Demo with the expectation that retailers will be in full force come today.

Posted in North America Tagged Tradeshows and conferences
Posted September 21, 2008
FURANCE CREEK, CA (BRAIN)—Specialized’s annual ride to Interbike climbs out of Death Valley today on its final leg to Las Vegas after four days of intense riding over California’s coastal range, the Sierra Nevada and a dazzling 17-mile descent into the valley.

Posted in North America Tagged Events
Posted September 19, 2008
Many industries, including that of the bicycle, attempt to target women (and their wallets) to grow business, but they often miss the mark by creating products that are female unfriendly.

Posted in North America
Posted September 19, 2008
TORONTO, Ontario (BRAIN)—The bikes rolled out of Place Bonaventure earlier this month after another successful ExpoCycle, and the Bicycle Trade Association of Canada (BTACT) is already looking toward next year’s show.

Posted in North America Tagged Tradeshows and conferences
Posted September 19, 2008
MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.

He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.
Posted in North America Tagged People
Posted September 19, 2008
BOULDER CITY, NV (BRAIN)—Interbike’s two-day Outdoor Demo kicks off this morning at Bootleg Canyon Park in Boulder City.

The outdoor portion of the annual industry gathering is expected to draw 3,500 buyers and a total of about 6,000 attendees.

Posted in North America Tagged Tradeshows and conferences
Posted September 18, 2008
MORGAN HILL, CA (BRAIN)—The 17 riders who left Morgan Hill for Las Vegas yesterday were off the breakneck pace Specialized’s Chris D’Alusio predicted, but they still managed to cover 141 miles at an average pace of 14.8 miles per hour.

Posted in North America Tagged Events
Posted September 18, 2008
Typically, when someone swipes a bike, especially a brand spankin’ new one, it’s gone for good. But every now and then, the ride turns up in the strangest, or—as it would be in this case—seediest, of places.

Read on.

Posted in North America
Posted September 18, 2008
WATERLOO, WI (BRAIN)—Trek Bicycle Corporation has become the first national sponsor for Freiker, Inc., a bike to school program based in Boulder, Colorado.

Posted in North America Tagged Advocacy/Non-profits
Posted September 18, 2008
VALENCIA, CA (BRAIN)—Valencia Sports Group has hired industry veteran Brian Peterson to head up its rejuvenated BMX program and work in cycling sales.

Posted in North America Tagged People
Posted September 18, 2008
PORTLAND, OR (BRAIN)—Castelli USA has launched a new division, called Servizio Corse, to market and manufacture team gear in the U.S.

As of Sept. 1, Castelli USA became the sole provider of Castelli apparel in the U.S. Previously, custom Castelli apparel was available through Squadra U.S.

Posted in North America
Posted September 18, 2008
MORGAN HILL, CA (BRAIN)—It was late Tuesday afternoon and the 17 riders who leave this morning on a 600-mile ride to Las Vegas were kicking around some thoughts on the route, daily mileage and elevation gain.

Posted in North America Tagged Events

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