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North America

NEWBURY PARK, CA (BRAIN)—Giant Bicycle has promoted Gregg Frederick to the position of director of sales and business development.

Tagged People

NORCROSS, GA (BRAIN)—Blue Competition Cycles has signed a three-year agreement as the official bicycle sponsor of the Chicago Triathlon.

Tagged Events

“My front wheel was blowing all over the place and it was all I could do to go 7-8 mph. I mean, Christ...birds weren't even out flying because they knew better!!”

—Tara Llanes. Click on link to see what Tara is talking about.

MONTEREY, CA (BRAIN)—If the word "downhill" conjures up a 10-foot putt instead of Downieville then you should listen up.

Tagged Consumer Expos and Rides

LAGUNA NIGUEL, CA (BRAIN)—The 2009 Bicycle Leadership Conference has a new feature.

Tagged Events

EMMAUS, PA (BRAIN)—Bicycling will debut two new feature columns in the magazine’s May issue, available on newsstands April 7.

Tagged Media/Publishing

BOULDER, CO (BRAIN)—Gruppo Bici N.A. has signed an exclusive agreement with Compagnia Editoriale S.r.l. and La Cuba S.r.l. According to terms of the agreement, Gruppo Bici N.A.

Tagged Distributor news

MADRID, Spain (BRAIN)—Lance Armstrong's comeback to competitive road cycling came to a crashing halt on narrow country road in Spain yesterday.

Tagged People

HAUPPAUGE, NY (BRAIN)—Nine ex employees of Iron Horse Bicycle Company have launched a new company in the wake of their former employer’s demise.

East Coast Cycle Supply formed on Feb. 1, the day after the group was fired as Iron Horse went belly up.

NEW YORK, NY (BRAIN)—Tough times call for tough measures.

Worksman Cycles' president Wayne Sosin knows all too well what this means. He's had to adjust his business model to adapt to a changing economy.

Tagged Media/Publishing

"Love, peace and taco grease."

—Food Network's Guy Fieri

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter product review submissions for its Show Guide that will be handed out at the show.

Tagged Consumer Expos and Rides

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for product review submissions for its late spring and early summer issues.

Tagged BRAIN News

NEW YORK, NY (BRAIN)—It seems that New York City may only be bike friendly to a point.

On his weekly radio program on Friday morning, Mayor Michael R. Bloomberg said he opposed allowing commuters to bring bicycles onto subway cars, even if the Metropolitan Transportation Authority permits it.

It turns someone from the bike world knows a thing or two about being chased by waves. Mountain biking legend Hans Rey was over in Maui very recently with the current world's No.

TORINO, Italy (BRAIN)—The high-end Italian road bike brand Scapin is now being distributed in the United States by Global Trail Cycling Imports.

Global Trail Cycling Imports already distribute Guerciotti Italian Cycles, ITM, Barbieri and GIOS.

MADISON, WI (BRAIN)—Three Hundred Trek employees based out of their Waterloo, Wisconsin manufacturing facility are now "rotating work weeks through these late winter months as a proactive way to keep overhead low, while retaining the staff" needed to deal with its new high-end production system, according to Trek's

"If you're going to try, go all the way. Otherwise don't even start. This could mean losing girlfriends, wives, relatives, jobs. And maybe your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery, isolation.

NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has hired Chris Strome as its new brand specialist.

Tagged People

SALT LAKE CITY, UT (BRAIN)—On Saturday, May 30, Bikes for Kids Utah, a non-profit 501(C)3 organization, will give 1,000 new bicycles to pre-qualified, underprivileged 3rd graders at its fourth annual event.

Tagged Advocacy/Non-profits


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