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A rider on Colorado's Monarch Crest. IMBA photo.

BOULDER, Colo. (BRAIN) — After a year on hold, IMBA is relaunching its Model Trails program, which recognizes outstanding mountain bike trails and locations. Trails are awarded with Epic designations and gold, silver and bronze-level Ride Center designations.

Tagged Advocacy/Non-profits

DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.

Tagged Racing & Sponsorship / Sea Otter Classic

BOULDER, Colo. (BRAIN) — Camber Outdoors is conducting a comprehensive survey of women and men who work in the active-outdoor industries to inform a new study of workplace experiences.

BLOOMINGTON, Minn. (BRAIN) — Nutcase Inc. has signed a distribution agreement with Quality Bicycle Products.  

Tagged Distributor news

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing. Bukoski started in the position March 15.

Tagged People

JACKSON, Wyo. (BRAIN) — has opened its online reader survey that will determine the winners of the site's 4th Annual Best Bike Parks Riders' Choice Awards.

IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.

Tagged Electric bike / Sea Otter Classic

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.

The ShockStop stem.

PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.

BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.

Tagged People

COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.

Tagged People

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.

Tagged Sales Reps

SUN VALLEY, Idaho (BRAIN) — Assos of Switzerland is now sponsoring mountain biker Rebecca Rusch as a brand ambassador and sponsored rider who will participate in product development.

WESTPORT, Conn. (BRAIN) — Compass Diversified Holdings, which once owned Fox Factory and CamelBak, has sold off its last remaining shares of Fox.

SAN DIEGO, Calif. (BRAIN) — Elliptical bicycle maker Elliptigo is partnering with the mobile repair franchise Velofix to provide service.

Tagged Omnichannel / Mobile service

LEE'S SUMMIT, Mo. (BRAIN) — The waterproof breathable fabric maker eVent has become a Bluesign system partner, meaning it has passed a Bluesign factory audit for worker safety, responsible use of resources, and environmental performance improvement. 

FORT PIERCE, Fla. (BRAIN) — Friends of bicycle advocate and writer Alan Snel have started a fund raising campaign to help him with medical and living expenses following an incident last week when he was hit by a car while riding his bike.

SAN CARLOS, Calif. (BRAIN) — Beeline has changed its order fulfillment strategy with Amazon to offer free assembly and setup in eligible locations for bikes purchased for $500 or more at the e-commerce giant.

Tagged Omnichannel / Mobile service

FAIRFAX, Calif. (BRAIN) — Nominations for induction to the Mountain Bike Hall of Fame are being accepted through April 15.

WASHINGTON (BRAIN) — The Rails-to-Trails Conservancy will hold its fifth annual Opening Day for Trails on Saturday, April 8, and expects as many as 20,000 people to participate in family-friendly events connected to the promotion on that day.


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